Paid Social Media Specialist

Role Description

We are seeking a passionate and analytical Paid Social Media Specialist to join our in-house marketing team. This is a hands-on role with full ownership of our paid social marketing strategy for owned cruise brands, including Cruises.com and CheapCruises.com. This individual will be the driving force behind brand growth and engagement across all social platforms.

The ideal candidate is genuinely curious about the evolving social marketing landscape, and fluent in the language of social trends. This individual is both a creative storyteller and a data-driven analyst, capable of multitasking in a fast-paced environment. This role will collaborate closely with the marketing team to ensure our brands’ social footprint is innovative, engaging, and delivers measurable results.

Responsibilities

• Execute a comprehensive, multi-platform paid social media strategy for World Travel Holding’s owned cruise brands.
• Ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms.
• Identify and manage relationships with influencers and content creators.
• Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC).
• Plan, deploy, and optimize paid social media campaigns for four owned brands.
• Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights.
• Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities.
• Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.

Qualifications

• 3-4 years of hands-on experience in social media management, with a proven track record of growing an online community.
• Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram.
• Demonstrable experience with executing and optimizing paid social media campaigns.
• Proven success in building and managing influencer & partnerships relationships.
• Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing.
• Highly analytical and data driven. You know how to read and interpret social media KPIs, pull out actionable insights, and pivot based on performance.
• A "genuinely curious" and proactive mindset, always learning about the evolving social marketing landscape.
• Exceptional communicator, with the ability to manage multiple projects and brand voices simultaneously.
• Experience in the travel, hospitality, or e-commerce industry is a strong plus.
• Bachelor’s degree in Marketing, Communications, or a related field.

Requirements

• Estimated Pay Range: $58,000 - $70,000/year

Benefits

• Comprehensive medical, dental, and vision coverage
• Company-paid life and disability insurance
• 401(k) with discretionary company match
• Paid time off and holidays
• Travel discounts and employee perks
• Employee Assistance Program (EAP)
• Professional development and learning opportunities

EEO Statement

World Travel Holdings is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to any status protected by applicable law.