Social Media & Paid Advertising Specialist

Social Media & Paid Advertising Specialist page is loaded## Social Media & Paid Advertising Specialistremote type: Remote - Full Timelocations: Florida, USAtime type: Full timeposted on: Posted 2 Days Agojob requisition id: M102919**Job Description Summary**The Social Media & Paid Advertising Specialist is responsible for planning, executing, and optimizing paid and organic digital campaigns that drive patient awareness, engagement, qualified lead generation, and provider growth. This role partners closely with marketing, practice operations, creative teams, and external vendors to align strategy, budgets, messaging, and performance goals across social media, paid search, and digital acquisition channels. The ideal candidate combines strong creative instincts with performance marketing expertise and a data-driven mindset.**How will you make an impact & Requirements****Key Responsibilities**Digital Lead Generation & Campaign Execution* Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and email* Drive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibility* Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting* Conduct A/B testing and support conversion rate optimization (CRO) initiatives* Coordinate with internal stakeholders to promote providers, locations, services, and community education initiativesPaid Media Management (Google & Social)* Manage and optimize paid search campaigns (Google Ads), including keyword strategy, bidding, ad copy development, and landing page alignment* Execute and optimize paid social campaigns (Meta/Facebook, Instagram, and other relevant platforms) focused on lead generation and brand growth* Monitor spend efficiency, cost-per-lead (CPL), conversion rates, and campaign ROI* Create, test, and refresh ad creative and messaging to improve performance and engagement* Collaborate with advertising platforms, agencies, and vendors as neededOrganic Social Media & Brand Support* Develop and manage organic social media content that complements paid campaigns and supports brand storytelling* Maintain a consistent brand voice across platforms* Identify opportunities to increase engagement and community growthAnalytics, Reporting & Compliance* Monitor and analyze digital marketing performance using Google Analytics, Google Ads, Meta Ads Manager, and other platform insights* Prepare regular performance reports outlining results, trends, pacing, and actionable recommendations* Compile market insights including competitor activity, audience behavior, and digital benchmarks* Ensure all advertising and social media content complies with healthcare regulations, HIPAA guidelines, brand standards, and platform policies**Qualifications**Required* Bachelor’s degree in Marketing, Communications, or related field* 3–5 years of experience in social media management and paid digital advertising* Hands-on experience with Google Ads, Meta Ads Manager, and social media management tools* Strong understanding of performance metrics including CPL, CPA, CTR, ROAS, and conversion rate* Experience managing campaign budgets and optimizing spend* Ability to translate performance data into clear, actionable insights* Experience working cross-functionally with marketing teams, agencies, or media buyersPreferred* Experience in healthcare, primary care, or community-based marketing* Familiarity with HIPAA and healthcare advertising compliance requirements* Understanding of local and multi-market advertising strategies* Experience with landing page optimization and lead funnel strategy* Comfort collaborating across creative, media, analytics, and operations teamsMosaic Health is a national care delivery platform focused on expanding access to comprehensive primary care for consumers with coverage across Commercial, Individual Exchange, Medicare, and Medicaid health plans. The Business Units which comprise Mosaic Health are multi-payer and serve nearly one million consumers across 19 states, providing them with access to high quality primary care, integrated care teams, personalized navigation, expanded digital access, and specialized services for higher-need populations. Through Mosaic Health, health plans and employers have an even stronger care provider partner that delivers affordability and superior experiences for their members and employees, including value-based primary care capacity integrated with digital patient engagement and navigation. Each of the companies within Mosaic Health provide unique offerings that together promise to improve individuals' health and wellbeing, while helping care providers deliver higher quality care. For more information, please visit Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.If you require an accommodation for the application or interview process, please let us know and we will work with you to meet your needs. Please contact View email address on click.appcast.io for assistance. #J-18808-Ljbffr Mosaic Health, LLC.