Paid Social Media Specialist

Role Description

This is a remote position. Our client is looking for a Paid Social Media Specialist to join their growing performance marketing team. Part Time-EST (20h per week). This opportunity is ideal for a professional who enjoys working directly inside advertising platforms, managing campaign execution, and optimizing performance across multiple client accounts.

As a key member of the paid media team, this professional will collaborate with strategists, account managers, creatives, and analytics specialists to execute high-performing paid social campaigns. The ideal candidate enjoys campaign management, pays close attention to detail, and takes pride in launching well-structured campaigns that deliver measurable results.

Responsibilities

• Build, launch, and manage paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, X (Twitter), Pinterest, Snapchat, and Reddit.
• Configure campaign objectives, audience targeting, placements, bidding strategies, budgets, schedules, and creative assets.
• Implement and validate tracking solutions, including pixels, Conversion API (CAPI), UTM parameters, events, and platform tags.
• Perform comprehensive quality assurance checks before campaign launches to ensure accuracy across targeting, tracking, creatives, copy, budgets, and links.
• Monitor campaign performance daily and proactively identify pacing, delivery, and performance issues.
• Execute campaign optimizations, including budget reallocations, bid adjustments, audience refinements, creative rotations, and placement testing.
• Conduct and support structured A/B testing and experimentation initiatives across audiences, creatives, and bidding strategies.
• Maintain organized account structures, audience libraries, naming conventions, and campaign documentation.
• Archive outdated assets and ensure ongoing account hygiene across all advertising platforms.
• Prepare weekly, monthly, and ad-hoc performance reports using internal reporting frameworks and tools.
• Analyze campaign results and provide actionable recommendations based on performance data.
• Document testing results, optimization learnings, and best practices to support continuous improvement.
• Collaborate with strategists and account managers to translate campaign briefs into effective campaign structures.
• Coordinate with creative teams to manage asset delivery, version control, and creative updates.
• Partner with analytics specialists to validate tracking implementation, attribution, and reporting accuracy.
• Stay informed about platform updates, beta features, advertising policies, and emerging paid social trends.
• Share relevant industry updates and platform changes with internal stakeholders.
• Manage multiple client accounts simultaneously while meeting deadlines and maintaining a high standard of execution.

Qualifications

• Proven experience launching and optimizing paid social campaigns across multiple advertising platforms.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Experience conducting campaign testing and performance analysis.
• Organized and process-oriented approach to campaign management.
• Ability to work independently while collaborating effectively within a remote team environment.
• Demonstrated commitment to campaign accuracy and account hygiene.

Requirements

• 2-4 years of hands-on paid social advertising experience.
• Previous experience managing campaign execution within an agency environment is strongly preferred.
• Advanced proficiency with Meta Ads Manager.
• Experience with at least two additional platforms such as TikTok Ads Manager, LinkedIn Campaign Manager, X Ads, Pinterest Ads, Snapchat Ads Manager, or Reddit Ads.
• Strong understanding of campaign objectives, audience targeting, placements, bidding strategies, and creative best practices.
• Working knowledge of conversion tracking concepts, including pixels, server-side tracking (CAPI), attribution models, and UTM parameters.
• Strong proficiency with Excel and/or Google Sheets, including data organization, lookups, and pivot tables.
• Excellent attention to detail and quality assurance skills.
• Strong written communication skills.
• Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Comfortable working in a fast-paced agency environment with shifting priorities.

Benefits

• Part-time position. Prefer hours: Mornings EST.
• 100% remote opportunity.
• Flexible work environment.
• Opportunity to work with a growing performance marketing team.
• Exposure to a variety of industries and campaign types.