Manager, Marketing (Nail)

Brand Marketing Manager – North America (Go-to-Market) Hybrid Role. Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days. At Revlon, you will own the commercial execution and activation across three nail brands: CND, SinfulColors, and Revlon Nail . You will lead go-to-market strategy, execution, and cross‑functional collaboration to deliver impactful brand experiences across professional, retail and digital channels. Purpose You will be the brand champion and business owner for Revlon’s Nail Hub, responsible for developing and executing go-to-market strategies that elevate three diverse nail brands, strengthen pro and consumer engagement, and deliver business results, including sales growth. This includes leading integrated campaigns, managing distributor, retail, and eCommerce activations, and ensuring consistent brand messaging across all touchpoints. Key Responsibilities Serve as the expert in North America’s nail category – in both professional and mass market – leveraging insights, market analysis, and competitive intelligence to define brand positioning and drive growth. Lead cross‑functional partners, Education and Sales Teams in particular, to develop strategies that expand core and new product lines, increasing share, sales, and profit. Play a key role in developing and executing annual marketing plans across all platforms. Conduct ongoing analysis of category dynamics and competitive activity to identify opportunities. Lead development and execution of omni‑activation strategies across in‑store, trade, retail, and digital platforms via partnership with cross‑functional teams. Own yearly promotional calendar in partnership with sales, design and communicate offers, ensure proper approvals and set‑up promotions within Revlon systems. Partner with Sales and Trade Marketing on new item setup, POG vision and strengthening brand presence at major distributors & e‑retailers (e.g., BSG, Premier Nail Source, Amazon, Ulta) and expand retail footprint in Drug (e.g., CVS). Brief internal teams on activation plans and ensure alignment across channels. Track performance by franchise and tactic and share‑out post‑mortem to inform future planning cycles. Partner with Education team on Trade Show planning, professional nail classes, and gathering professional insights. Omnichannel Brand Communications Lead the end‑to‑end merchandising, signage and display development process for CND, SinfulColors and Revlon Nail, collaborating with Trade, Creative, and Sales teams. Ensure consistent, compelling brand messaging across in‑store displays, walls, retail environments, and eCommerce platforms (Amazon in particular). Partner with Sales, Education and Retail Experience to deliver impactful in‑store graphics and messaging aligned with brand priorities. Own relationships with trade and media teams for paid advertising and social activations. Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for e‑retail and Amazon, ensuring digital assets are cohesive with in‑store executions. Establish KPIs and track performance to measure program success. Manage NA product closet and all sampling and mailer initiatives. Business Analysis, Reporting and SKU Management / Set‑Up Own performance tracking, reporting, analysis and forecasting for the Nail segment, including promo post‑mortems and recommendations for optimized future plans. Manage new item set‑up, including deal sheets, toolkit diffusion and buyer & style guides; support POG resets. Input into monthly business and brand reviews. Develop and manage North America brand support budgets. Partner with Finance on brand and project P&L accountability. Track SKU profitability and pricing strategy across channels. Qualifications Minimum of 5 years of experience in brand marketing, omnichannel communications experience a plus. Experience in Professional channel strongly preferred, CPG and/or beauty is a plus. Strong understanding of distributor and retail environments, eCommerce platforms and consumer behavior. Proven ability to manage cross‑functional projects and timelines. Ability to travel 5–10% of the time to customer locations, sales meetings, trade shows and other market research venues as needed. Skills & Success Profile Strategic thinker with strong analytical and problem‑solving skills. Excellent presentation, verbal and written communication abilities. Project management expertise with strong attention to detail. Ability to manage multiple priorities in a fast‑paced environment. Collaborative team player who thrives in a matrixed organization. Passionate about delivering best‑in‑class brand experiences. Proficiency in Microsoft Office, Excel and Powerpoint; experience with Power BI, Circana, or SAP a plus. Visa and Legal Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United State without current or future visa support. Compensation and Benefits Base pay range: $100,000 – $130,000 per year; base pay offered may vary depending on skills, experience, job‑related knowledge, and geographic location. Certain positions may also be eligible for short‑term incentives as part of total compensation. Employees are eligible for medical, dental and vision benefits; company‑paid basic life insurance; short‑term and long‑term disability; supplemental life insurance; flexible spending accounts; critical illness insurance; group legal; identity theft protection; and 401(k) retirement savings plan. Employees will receive 3 weeks of vacation (pro‑rated for the first year) and twelve paid holidays per year. EEO Statement As set forth in Revlon Corporate’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr Revlon Corporate