Director of Product Marketing

Role Description

AI is fundamentally changing how product strategy and market strategy work together. The boundary between building the right product and bringing it to market the right way is disappearing — and the companies that recognize this will build product marketing functions that operate as strategic growth engines, not service organizations.

ActiveCampaign’s Active Intelligence platform — autonomous AI agents serving 180,000+ growing businesses — is redefining how marketing works. We need a Director of Product Marketing who shapes how the market understands it through bold storytelling, drives adoption that compounds, and transforms the PMM discipline in the process.

This role reports to the SVP of Product. Product and Product Marketing operate as a single strategic arm — you’ll have the same context as the people building the product and the same accountability for what happens when it meets the market. This is a player-coach role: you lead a team, but you also personally create — strategies, narratives, content, programs. AI makes that possible at a level it never was before, and we expect our leaders to use it.

Why This Role Matters:

The way companies build, market, and grow products is being reshaped by AI. Product Marketing must evolve from a support function into a strategic operating system for customer understanding, market differentiation, and intelligent go-to-market execution. At ActiveCampaign, we’re building that now. This role is at the center of it.

On a typical day, you might:

• Market Narrative & Positioning:
  • Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now.
  • Translate complex AI capabilities into clear, compelling customer value that resonates across segments.
  • Bring conviction to the narrative — if the story isn't bold enough, make it bolder.
• Adoption & Customer Outcomes:
  • Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony.
  • Own the market-side of the customer lifecycle — the narrative that moves someone from “I tried it” to “I can’t turn this off.”
  • Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle.
• AI-First Execution:
  • Automate traditional launch mechanics — release notes, enablement decks, internal comms.
  • Leverage AI to transform how the PMM craft works, not just what it produces.
• Sales, Partner & Revenue Enablement:
  • Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion.
  • Establish feedback loops between GTM teams and Product.
• Evangelism & Market Authority:
  • Build the market presence that makes ActiveCampaign the reference point for autonomous marketing.
• Team Leadership:
  • Lead a PMM team of outcome owners who own strategic priorities.
  • Set the standard by doing the work yourself, not just directing it.
  • Build a culture of accountability, ownership, and urgency.
  • Invest in your people's growth as seriously as the work itself.

Qualifications

• 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
• 3+ years of proven leadership experience leading PMM teams.
• A product-strategy mindset.
• A proven track record driving adoption and retention outcomes.
• Proven ability to influence across Product, Sales, Marketing, and Customer Success.

Requirements

• Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market.
• Experience building experimentation-driven marketing functions.
• Deep customer empathy paired with analytical rigor.
• A mindset that thinks beyond launches.
• A desire to erase the artificial boundary between product and marketing.
• An AI-native approach in how you think, work, and lead.
• A bias for action and execution.
• The ability to build trust through clarity, accountability, and results.
• A passion for transformation rather than maintenance.

Benefits

• Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
• Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
• Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
• Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub-based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
• Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.

Company Description

ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives.