Sales Representative

Job Description:

Wine/Spirits Sales Representative – Job Description
Position Summary
The Wine, Spirits and N/A Sales Representative is responsible for driving sales growth within an assigned territory by promoting, marketing, and selling a portfolio of wines/spirits to restaurants, retailers, and hotels. This role focuses on building strong customer relationships, educating clients on products, and achieving sales targets.
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Key Responsibilities
Sales & Account Management
• Develop and manage a sales territory with regular account visits.
• Achieve annual sales goals.
• Identify new business opportunities and open new accounts.
• Present and recommend wines/spirits based on customer needs, trends, and pricing.
• Conduct product tastings, staff trainings, and promotional events.
Customer Service
• Build lasting relationships with buyers, managers, and staff.
• Provide exceptional customer support, including timely responses to inquiries and issues.
• Monitor customer inventory levels and assist with ordering and replenishment.
Product Knowledge & Promotion
• Maintain strong knowledge of wine/spirit regions, varietals, vintages, and winemaking/distilling processes.
• Stay informed on wine/spirit industry trends, competitor products, and market conditions.
• Communicate promotions, new releases, and marketing materials to customers.
Administrative & Reporting
• Creating/building your internal rolodex in Vinosmith
• Maintain accurate records of sales, invoices, and customer interactions.
• Ensure compliance with company policies and state alcohol regulations.
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Qualifications
Required:
• Experience in sales, preferably in wine, spirits, or hospitality.
• Strong communication, negotiation, presentation skills and closing the sale
• Ability to work independently and manage a territory.
• Valid driver’s license and reliable transportation.
• Basic computer skills (CRM, email, spreadsheets).
Preferred:
• Wine certifications (WSET, CMS, SWE, etc.) or strong wine/spirit knowledge.
• Existing relationships within the beverage or hospitality industry.
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Key Competencies
• Self-motivation and goal orientation
• Relationship-building
• Persuasion and closing skills
• Product expertise
• Time management and organization
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Working Conditions
• Frequent travel within territory
• Occasional evening or weekend events
• Ability to lift wine cases (up to ~50 lbs)
Compensation
• This is a 1099 position with the ability to become an employee in the future
• Monthly draw based on experience, wine & spirits knowledge, and existing relationships
• Expense account (company credit card)

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