Growth Marketing Manager

OpenEd Growth Marketing Role

At OpenEd, we're opening the world to every learner. With over 100,000 students served and growing rapidly, families trust us as a partner to the most precious thing in their lives, their children. Our vision: a future where education is no longer constrained by geography, rigid models, or outdated systems. Our mission: to give every student customized, world-class education and resources, empowering families and opening millions of doors for learners across the country.

Culture at OpenEd is intentional. It's defined by what we promote—and what we tolerate. Our latest eNPS of 77 places OpenEd in the top 0.1% of technology companies. We don't put values on a wall and forget about them. We actually use them.

Customer First – Be obsessed with creating value for learners and families.

Hard Choices, Easy Life – Address difficult things directly, quickly, and transparently.

I Did > We Should – Ideas are great. Execution is better.

Learn Out Loud – Share what you're learning. Give feedback. Leave your ego at the door.

Prioritize Ruthlessly – Do a few important things exceptionally well.

Fast AND World Class – Move quickly. Don't lower the bar.

Strong Opinions, Weakly Held – Make the case. Listen. Change your mind when the evidence says you should.

Make Others Famous – Make the people around you better—and make sure they get the credit.

We're currently accepting applications from those living in: AR, AZ, CO, FL, GA, ID, IN, IL, IO, KS, MA, MD, MN, MO, MT, NC, NM, NV, NY, OH, OK, OR, RI, SC, TN, TX, UT, VA, WA, WI, WV.

What if your job could actually help change how families access education? Our vision is a future where education isn't limited by geography, rigid models, or outdated systems. Our mission is to give every student access to customized, world-class education and resources while empowering families and opening millions of doors for learners across the country. And we're looking for someone who wants to help us open a LOT more of them.

So... What Does Your Day Actually Look Like?

8:30 AM: You open your laptop. Coffee? Obviously. You check yesterday's numbers and notice that applications from one of our newest states are up 18%. Great. Then you notice conversion on one of the highest-traffic pages dropped 7%. Less great. You start digging.

9:15 AM: You're in a launch meeting for a new state. Paid media wants creative. Content has questions about state-specific messaging. Partnerships thinks there might be a compliance wrinkle. Someone asks, "Are we still on track for launch?" You smile. Yes. You are. Because you already built the launch plan, assigned owners, set deadlines, and have approximately 47 tabs open keeping everything moving. You are the quarterback.

10:30 AM: Time to get into the weeds. You're reviewing SEO performance and thinking about:

• Which keywords actually drive enrollment—not just traffic
• Which program and state pages need attention
• Technical SEO issues
• Structured data and schema
• Metadata and heading structure
• Internal linking
• URL architecture
• How pages are showing up in search and increasingly, AI-generated answers

You don't need to be the person writing every line of code. But you do need to know enough to say, "That's going to hurt indexation," before it becomes a problem.

11:30 AM: You find a landing page with a 4.2% conversion rate. Your reaction: "We can do better." So you pull the funnel data. You look at traffic sources. You look at drop-off points. You formulate a hypothesis. You build an A/B test. Maybe the headline needs work. Maybe the CTA is buried. Maybe the page is asking families to do too much too soon. You don't spend three weeks debating it. You test it. Because at OpenEd, we'd rather learn from an experiment than admire a PowerPoint about one.

12:30 PM: Lunch. Probably while checking Slack. We won't judge.

1:00 PM: Lifecycle marketing time. You're building and optimizing the journeys that turn: "I'm curious about OpenEd" → "Tell me more" → "I'm interested" → "I'm applying" → "We're enrolled." You're working on nurture campaigns, re-engagement, TOFU/MOFU flows, segmentation, automation, and referral mechanics. Because happy families aren't just the end of the funnel. They can be the beginning of the next one.

2:00 PM: Your paid media agency sends the monthly performance report. You open it. You have questions. Lots of questions. You're looking at paid search, paid social, creative, audiences, cost efficiency, qualified leads, and—most importantly—whether all that spending is actually helping more families enroll. You're not managing the agency so you can forward reports around. You're managing them because you own the outcome.

3:00 PM: Someone asks: "How's the new state launch going?" You don't answer, "Pretty well!" You have the numbers. Traffic. Conversion by page. Conversion by source. Applications. Lead-to-enrollment rates. Referral activity. Spend efficiency. You know what's working. You know what's not. And you already have a recommendation for what to do next.

4:00 PM: Surprise! Something changed. A campaign isn't performing. A launch timeline moved. A landing page needs to ship. A partner has a new opportunity. Someone needs a decision. You reprioritize. You make the hard call. You keep moving. Because "we should probably..." isn't really your favorite phrase. "I did." is.

5:00 PM: You look at your launch calendar. Another state is coming. You tweak the playbook based on what you learned today. Because the goal isn't to launch one market successfully. It's to build a repeatable growth engine that makes every launch faster, smarter, and more efficient than the last.

And then you shut your laptop. Tomorrow, you'll do it again. Probably with more coffee.

New State Launches

You'll quarterback new state launches from end to end, bringing together paid, SEO, lifecycle, content, brand, and partnerships into one coordinated GTM strategy. You'll continuously improve the launch playbook and incorporate state-specific regulatory and market considerations into acquisition strategy.

SEO Strategy

You'll own SEO strategy and keyword priorities for the pages that actually drive enrollment. You'll guide technical SEO recommendations across program and state pages, including schema, metadata, heading structure, internal linking, URL structure, and on-page conventions. You'll also help shape page templates and layouts so our programs can be found—not just by Google, but by the increasingly important world of AI-powered search.

Website Conversion & CRO

You'll own conversion strategy for our highest-impact program pages. You'll analyze funnels, run A/B tests, experiment with landing pages, and partner with the team to ship experiences that turn more visitors into applicants.

Lifecycle & Email

You'll own lifecycle marketing across nurture, re-engagement, TOFU, MOFU, and referral journeys. You'll build segmented, automated experiences that help move families from first interaction to enrollment—and turn happy families into advocates.

Word of Mouth & Referral

Some of our strongest growth comes from families telling other families. Co-ops, Facebook groups, neighbors, the mom at the park. It's one of our most important channels, and we don't want it to be an accident. You'll own making it deliberate: building referral mechanics into lifecycle flows, working alongside our ambassador program. It already works. Your job is to make it compound.

Paid Acquisition & Agency Management

You'll manage our paid media agency, establish growth targets, review performance, and push for better results. You'll continuously test creative, audiences, and channels to increase