Senior Living Sales Counselor

Join Our Mission At Resort Lifestyle Communities (RLC), serving seniors isn’t just a job, it’s a calling. When you join our team, you become part of a close-knit, servant-hearted community guided by our Core Values: Respect, Honesty, Kindness & Compassion, and Service Excellence.

Together, we work toward four essential goals that guide our success:

• Happy Employees
• Happy Residents
• Full Occupancy
• On-Budget Operations

About the Role As a Senior Living Consultant, you are more than a sales professional; you are a trusted guide helping seniors and their families navigate one of life’s most important transitions. In this role, you will connect families to our Independent Living Retirement Community that offers a sense of security, community, and peace of mind, while driving occupancy growth.

What We’re Looking For If you are competitive, relationship-focused, and motivated by helping people live better, more fulfilling lives, this is the career for you.

• Proven sales success, ideally in senior living, hospitality, or multi-unit housing.
• Be at least 18 years of age or older.
• Flexibility: Your primary schedule is Tuesday-Saturday, plus evenings and additional days as needed for tours and events.
• Exceptional communication skills and a warm, credible presence with seniors and their families.
• Ability to represent the community, build strong referral networks, and cultivate lasting relationships.
• Self-motivated, resilient, competitive, and able to thrive in a goal-driven environment.
• Proficiency in Microsoft Office and accurate data entry.
• Reliable transportation and flexibility to work evenings, weekends, and holidays.
• Physical ability to lead tours and remain active throughout the day.

Key Responsibilities

• Develop and implement a strategic sales plan in collaboration with Community Managers and Field Support Leadership to meet occupancy objectives; maintain timely follow-ups and detailed updates in the Prospect Management System, including notes on contact attempts. When occupancy is low and tours are not scheduled, proactively drive outreach with high call volumes (up to 50+ per day).
• Drive meaningful engagement with prospective residents through phone calls, home visits, and personalized tours to uncover needs, identify and overcome objections, and foster strong relationships; advance the sales process using the approved RLC approach to build trust along the way.
• Grow the lead base through proactive outreach to senior living influencers and community partners and participate in events that create opportunities for new residents.
• Participate in leadership meetings to address resident needs, plan events, and support business goals, while providing regular updates to supervisors and Field Support Leadership on prospect activity.
• Secure signed rental agreements, complete all move-in documentation, and collect required funds for new residents; manage and process paid waitlist deposits.

Benefits for Full-Time Employees

• Competitive compensation and benefits
• Access your pay anytime
• $341 benefit stipend per pay period to apply toward:
  • Health, Dental, Vision
  • Life Insurance
  • Short- & Long-Term Disability
  • HSA, FSA, LSA
  • Accident & Hospital Indemnity
  • Legal & Identity Theft Protection
• Paid Time Off
• 401(k) with employer match

Why RLC?

• Fast-growing, family-owned company with 60+ communities nationwide
• Supportive leadership in a beautiful, resort-style environment
• A purpose-driven role where you make a difference every day

Ready to Increase Occupancy with Heart?
Bring your servant heart to a place that feels like family. Apply today and our Talent Acquisition Team will follow up soon!

EOE/ADA
#LI-CZ1 #urgent