eCommerce / DTC Growth Strategist

Role Description

As a Lead Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. You’ll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Here’s what you’ll be owning:

• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals.
• Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
• Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
• Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
• Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core.
• Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
• Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
• Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Qualifications

• Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
• Proven success driving results with $40k+/month ad budgets.
• Marketing expertise in creative strategy, data analysis, and fundamentals.
• Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
• Top-notch communicator with a client-centered mindset.
• A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

Benefits

• Competitive Pay: $90-$110k + access to company bonus scheme.
• Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
• Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
• Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
• Full Team Support: From media to creative, our team has your back so you can focus on what you do best.