Sales and Leadership Trainer
$60k - $80kJAFRA Cosmetics International
Sales & Leadership Trainer
Location: DFW Area Salary: $60,000 - $80,000
Role Summary: The Sales & Leadership Trainer is responsible for accelerating the success of new leaders and strengthening the sales capability of the field through practical, action-driven training. This role focuses on two critical areas:
- Training new leaders to build a sustainable, duplicatable businesses
- Training consultants and leaders on how to effectively promote, position, and sell products to customers
This role plays a key part in driving sponsoring activity, increasing consultant productivity, and improving overall sales performance across the organization.
Key Responsibilities
- New Leader Training
- Serve to train newly promoted leaders during their first 90 days
- Support onboarding, focusing on duplication, team building, and early momentum
- Reinforce core behaviors: sponsoring, onboarding, activation, and recognition
- Partner with Regional Managers to ensure alignment on leader development priorities
- Track progress and identify at-risk leaders early to provide intervention
- Product Selling Education
- Deliver ongoing training focused on how to position and sell products (not product knowledge)
- Teach consultants how to:
- Position products with customers
- Use storytelling and testimonials
- Leverage offers, bundles, and promotions
- Increase average order value and customer retention
- Align training with monthly promotions, incentives, and product focus
- Create simple, repeatable selling systems that can be duplicated across teams
- Field Activation & Engagement
- Lead Weekly Win and support key business meetings
- Develop short, high-impact training segments that drive immediate action
- Encourage participation and accountability with new field leaders in their first 90 days
- Identify and recognize best practices from top-performing new leaders
- Content Development & Simplification
- Create simple, actionable training tools, scripts, and frameworks
- Ensure materials are easy to understand, duplicate, and implement
- Collaborate with Head of Sales to align messaging
- Adapt training based on field feedback and performance trends
Key Performance Indicators (KPIs)
This role should be measured on behavior change and business results, not just training delivery.
New Leader Retention KPIs
- New Leader 90-Day Retention Rate
- % of New Leaders Achieving First-Level Success Milestones (e.g., sponsoring, team activation, reaching 5 QOC)
- Average Time to First Sponsor for New Leaders
- % of New Leaders Sponsoring at Least 1 Qualified Consultant
Training Effectiveness KPIs
- Training-to-Action Conversion Rate (e.g., % of attendees who take a measurable action within 7 days)
- Attendance & Engagement Rates in Key Trainings
- Field Feedback Scores on Training Relevance & Practicality
Qualifications
- Bachelor's degree in Business, Marketing, or related field preferred.
- Strong background in direct sales or field leadership.
- Deep understanding of selling behaviors and customer engagement.
- Excellent communication, presentation, and motivational skills.
- Results-driven mindset with a focus on income-producing activities.
- Willingness to travel to Corporate Events such as National Convention
- Bilingual (English/Spanish) required.
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