Product Manager - Home Comfort Market Intelligence

Job Description

About Midea America:

Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.

Job Summary:

Responsible for supporting product management of Room Air Conditioning retail categories such as window, portable, dehumidifiers. Core focus areas include product management, product positioning, market strategies, product planning and line up, pricing and channel management, customer relationships, forecasting and key metrics attainment.

Duties/Responsibilities:

• Competitive Benchmarking: Conduct weekly in-season market pricing and feature benchmarking to ensure competitive positioning across retail channels.
• Weather & Trend Tracking: Develop and distribute regular weather trend reports to Product Management and Sales teams to align promotional timing and inventory readiness with seasonal demand shifts.
• Data-Driven Insights: Perform in-depth market intelligence and retail trend analyses using Circana data to identify growth opportunities and track category performance.
• Pricing & Value Chains: Assist in the end-to-end pricing process by developing detailed value chains and coordinating cross-functionally with the Pricing team.
• Forecasting & Inventory Health: Partner with Product Managers to coordinate monthly demand forecasts; analyze inventory aging and stock reports to optimize inventory levels and minimize carrying costs.
• Achieving targeted revenues, price, and quantity, managing expense ratios and product mix while maintaining healthy inventory levels.
• Budget Tracking: Oversee and manage the allocation, tracking, and reconciliation of Residential Air Conditioning (RAC) and Electric Appliance Division (EAD) marketing budgets.
• Be the segment expert and knowledge source of industry trends, regulatory issues, competition moves, pricing and other marketing intelligence/analysis ; analyze and share consumer and buyer insights and market requirements across RAC categories.
• Assist in the development of the business plan for the category; execute USA specific category strategies and plans. Identify cross-departmental process improvements relevant to the category.
• Lead the new product launch process, drives the brief and execution with marketing communications and retailer/ distributor activation, ensure readiness to launch all supporting assets, including digital, prepare product material to support the field training teams.
• Support Key Account Managers in product sell- in, assist in developing channel and flooring strategy for new product launches; prepare for product line reviews; support sales reps and distributors in professional channels.
• Manage product lifecycle by driving sell thru, managing promotion budget, aligning PSI forecasts, and managing end of life and transition.
• Own category product marketing for sales and distributor teams with technical information; support launch efforts for future product plans.

Qualifications:

• Bachelor’s degree in Business, Marketing, Engineering, or related field is required, MBA a plus
• Must have minimum 5 years of working experience in the related field
• Must have excellent verbal and written communication skills
• Must be proficient in Microsoft Office Suite, with advanced Excel and Power Point skills
• Home Appliances industry experience is preferred
• Occasional International Travel (<15% of time), frequent Domestic travel (<25% of time)

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

We are an equal opportunity employer and value diversity. All employment is decided based on qualifications, merit, and business need.