General Sales Manager

General Sales Manager

WHTM-TV (abc27), the ABC affiliate serving South Central Pennsylvania and owned by Nexstar Media Group, is seeking an experienced and results-oriented General Sales Manager to lead our Sales Department. The successful candidate will be responsible for driving revenue growth across broadcast, digital, and emerging platforms while developing and leading a high-performing sales team.

The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory, budgeting, forecasting, revenue goal achievement, and strategic planning. This position also works closely with national sales partners to maximize revenue opportunities and support the station's overall business objectives.

Essential Duties & Responsibilities

• Provide leadership and direction for the broadcast and digital sales teams.
• Develop and execute sales strategies that drive growth and exceed revenue goals across local, national, digital, and new business categories.
• Lead new business development initiatives and expand existing client relationships.
• Recruit, train, coach, and develop talented sales professionals.
• Make decisions regarding hiring, evaluation, promotion, and termination of employees in accordance with company policies.
• Manage advertising inventory, pricing strategies, discount rates, and revenue forecasting.
• Prepare and manage departmental budgets and approve expenditures.
• Monitor sales performance and analyze reports to identify opportunities for revenue growth and operational improvement.
• Resolve customer concerns regarding sales and service.
• Plan and direct staffing, training, and performance evaluation programs.
• Create and review operational records, sales reports, and forecasts to evaluate profitability and business performance.
• Direct Accounts Receivable efforts within the Sales Department.
• Collaborate with station and corporate leadership to achieve strategic revenue objectives.
• Perform other duties as assigned.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration, or a related field, or an equivalent combination of education and work experience.
• Minimum of five years of media sales experience.
• Previous sales management or leadership experience preferred.
• Strong understanding of broadcast, digital, and multi-platform advertising sales.
• Excellent verbal and written communication skills.
• Proven ability to lead, motivate, and develop high-performing teams.
• Experience establishing long-range objectives and implementing strategies to achieve business goals.
• Ability to coach, mentor, and develop employees.
• Strong analytical, organizational, and problem-solving skills.
• Proficiency with computers and standard office equipment.
• Valid driver's license with an acceptable driving record.