Digital Sales Specialist

Digital Sales Specialist

Req ID: 49297

Date: Aug 18, 2026

Location:

Oklahoma City, OK, US, 73179

Company: Sonepar

Brand: Crawford

There’s a Place for You at Crawford Electric Supply.

A career atCrawford Electric Supplyis more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers.Crawford Electric Supplyoffers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supplywe offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

It’s time to energize your future! Don’t miss out on this electrifying opportunity – apply today! Stay connected with us – follow our journey, job openings, and latest news onLinkedIn ( andFacebook ( .

Position:

Digital Sales Specialist

Location:

OKC or Tulsa

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

Adapt: Effectively embrace new situations and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Position Summary

The Digital Business Development Manager is responsible for growing Crawford's digital business by identifying opportunities where digital solutions can create value for our customers. Working closely with sales teams and customers, this role helps improve how customers buy, manage inventory, track projects, and do business with Crawford. Through partnership with Digital Operations and Material Solutions, the role drives customer adoption, strengthens relationships, and supports long-term growth across Crawford's digital solutions products.

Responsibilities

Business Development & Growth

• Find and develop digital opportunities within the sales pipeline that drive revenue and strengthen customer relationships.

• Review projects, bids, and customer’s needs to identify where digital solutions can create value.

• Partner with sales teams to build account plans and position Crawford's digital tools as a competitive advantage.

Customer Solutions & Adoption

• Work with customers to understand their purchasing, inventory, project, and ordering processes and recommend solutions that improve efficiency and visibility.

• Support customer meetings, presentations, site visits, and proposals by demonstrating the value of Crawford's digital platform.

• Partner with Material Solutions and Digital Operations teams to deliver successful implementations and grow customer adoption of digital solutions.

Training, Support & Performance

• Train and support sales associates on digital tools, customer value, and opportunity identification.

• Track digital revenue, adoption, and conversion results while sharing customer feedback and improvement opportunities with leadership and key stakeholders.

Qualifications

• Bachelor’s Degree preferred

• Electrical Distribution Industry a plus

• 3-5 years in eCommerce, digital business, digital marketing, or marketing technology

• Sales experience strongly preferred

Additional Requirement

• Ability to travel 60% of the time, sometimes overnight

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

• Healthcare plans

• Dental & vision

• Paid time off

• Paid parental leave

• 401(k) retirement savings with company match

• Professional and personal development programs

• Opportunity to become a shareholder

• Employer-paid short- and long-term disability

• Employer-paid life insurance for spouse and dependents

• Robust wellness program

• Gym reimbursement

• Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call View phone number on click.appcast.io or View email address on click.appcast.io.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more,Click here ( .

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,Click here ( .

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