CRM Specialist

We are seeking a CRM Specialist to join a high-caliber team at one of our large media clients. This role will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize emails to drive engagement and fandom. Responsibilities Manage the end-to-end email production process through successful HTML coding, editing, QA, and deployment. Manage the approvals process, route previews to internal stakeholders, and implement all revisions. Monitor daily sends and troubleshoot technical issues related to HTML, segmentation, rendering, and deployment. Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time. Identify email linking strategies to optimize the user experience. Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities. Use email service providers and customer data platforms to create email automations and journeys, set up A/B tests, and build customer segments. Ensure marketing materials comply with all brand and style guidelines. Skills and Requirements 1–3 years of relevant email production experience. Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills. Excellent organizational and prioritization skills, with some project management experience. Self-starter with strong attention to detail and curiosity to learn. Ability to work well under tight deadlines in a fast-paced environment. Proficient in HTML. Experience with ESPs, preferably Braze and/or Salesforce. Proficient in Adobe Photoshop and Dreamweaver. Consumer lifecycle journey experience. Spanish speaking. Experience with Airtable. Experience with CRM automations. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: #J-18808-Ljbffr Insight Global