Director of Content

DESCRIPTION

Content at quip is a growth engine, not a cost center. quip is at an inflection point, and content is one of the sharpest levers we have. We are hiring a Director of Content to build and run the machine that turns content into revenue - across every place a customer discovers, considers, and buys quip. This role is about architecting and executing a content strategy that moves the topline: driving consideration, breaking through platform algorithms at scale, and converting attention into sales across every channel quip sells through. Critically, that includes retail. This leader should be as obsessed with driving customers into Target, Walmart, and the shelf as with any online sale - content is how quip wins the aisle, not just the feed. If you think about content the way a growth operator thinks about a P& L, this is your seat. This is a hybrid role based in our DUMBO, Brooklyn office two days per week. Base Salary: $175k to $195k This range represents anticipated base salary range for this position, in addition to competitive benefits and equity (as applicable). We carefully assess and consider several factors with each candidate, including location, role-related knowledge, experience and skills. Compensation may vary based on these considerations. WHAT YOU WILL OWN Content as a business driver as a measurable growth lever with real revenue contribution across every channel - DTC, retail, and marketplaces - not an output count or a vanity reach number. Retail as a first-class outcome - using content to drive consideration and demand that converts at the shelf (Target, Walmart, and beyond). This leader is obsessed with driving customers to retail as much as to any online channel, and works hand-in-glove with the Head of Sales (who owns quip's retail accounts) to make content pull product through the aisle. A high-velocity content engine - an always-on, high-cadence content operation producing breakthrough volume every week and month across TikTok, Instagram, and YouTube. The Brand - the positioning, identity, and voice that make quip distinct in a crowded category - driving consideration, pricing power, and loyalty, and showing up consistently everywhere a customer meets us. Content-first commerce - TikTok Shop, live/social selling, and emerging content-driven marketplaces (e.g., Whatnot), building the content that sells - in lockstep with the Head of E-commerce, who owns channel conversion and the e-commerce P& L. The connective tissue between creative, design, and content - so brand expression and performance work as one system, not three silos. Content capability across the org - coaching teams, agencies, and creators to think and produce like a modern content company. Community & influencers - establish and oversee an always-on creator/influencer engine and an owned community that compounds reach and advocacy over time, feeding the content machine and lowering the cost of every impression - not transactional, one-off sponsorships. WHAT YOU WILL DO Define and execute a content strategy tied to explicit topline growth targets across all sales touchpoints - DTC, retail, and marketplaces - from top-of-funnel consideration through to sale. Own brand integration end to end, and be its chief custodian - one coherent quip across product, marketing, retail, and e-commerce. Treat retail as a primary destination, not an afterthought: build content that drives consideration and foot traffic to Target, Walmart, and other retail partners, and that pulls product off the shelf. Partner closely with the Head of Sales to connect content to retail sell-through. Stand up a repeatable, high-volume content operation - in-house studio, creators, UGC, and agency partners - that consistently breaks through the algorithms rather than chasing them. Own platform strategy and native fluency across TikTok, Instagram (Reels), and YouTube (Shorts and long-form), Pinterest, and test emerging platforms early and cheaply. Drive content-led commerce on TikTok Shop and live/social selling; partner tightly with E-commerce to convert attention into transactions. Move fluidly between "creative," "design," and "content" to raise the efficacy of every marketing dollar, including the creative that fuels paid and lifecycle. Manage and scale a highly functioning team across content, design, community and influencers/partnerships. Build measurement that connects content to consideration, engagement, and revenue - and kill what does not work, fast. Inspire and upskill the wider organization so content becomes a muscle everyone builds, not a function that sits in a corner. WHAT YOU BRING 10+ years building content, social, and creative for consumer brands, with a clear track record of content that drove growth - not just impressions. Demonstrated experience building "content machines": high-volume, always-on production systems across the social and digital landscape. Deep, current, hands-on command of TikTok, Pi #J-18808-Ljbffr Quip