Sr. Manager, Workplace Services Content Lead
Charles Schwab
Your Opportunity
At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together.
Applicants must be authorized to work in the United States now and the future without employer sponsorship. We believe in the importance of in-office collaboration and fully intend for the selected candidate to work on site 4 days per week in one of the specified locations.
Workplace Services Sales & Field Enablement is a multi-faceted organization which supports frontline professionals and a variety of internal partners through Field Enablement, Field Communications, Workplace Services Knowledge Management, CRM Strategy, and Data Analytics. Within the broader org, the Workplace Services Sales and Field Enablement team is responsible for partnering across lines of businesses, product owners, and integration managers on the development and execution of support strategies for initiatives impacting client-facing professionals.
Reporting to the Sr. Manager, Communications Strategy, this role helps develop and execute the Workplace Services Sales and Field Enablement content strategy and execution.
What You'll Do
The Sr. Manager, Workplace Services Content Lead owns the strategy, structure, and lifecycle of field‑facing content. This role ensures the right content exists, stays current, and is delivered in a way that supports awareness and execution. In addition to managing content, this role partners closely with initiative teams to support project execution by translating work into clear, field‑ready materials.
Content Strategy & Governance
- Define and maintain the overall field content strategy for Workplace Services.
- Establish standards for content structure, format, voice, and lifecycle management.
- Determine what content should exist, where it should live, and how it should be maintained.
- Ensure content aligns to field priorities, business objectives, and enablement strategy.
Content Management & Maintenance
- Own the ongoing management, updating, and maintenance of field‑facing content.
- Ensure content is accurate, current, and easy for the field to navigate and use.
- Proactively identify outdated, duplicative, or low‑value content and take action to simplify.
- Serve as a steward for "one source of truth" across field content repositories.
Project & Initiative Support
- Trains partners on KC templates, standards, and best practices.
- Partner with initiative leads, product teams, and enablement partners to support execution.
- Translate initiatives into clear, actionable, field‑ready content (guides, overviews, FAQs, job aids, etc.).
- Support content development throughout the lifecycle of initiatives, from early planning through launch and reinforcement.
- Ensure content is delivered in the right format and at the right time to support field readiness.
Cross‑Functional Collaboration
- Work closely with Communications, Field Enablement, Training, Data, CRM, and Operations teams.
- Coordinate content inputs across multiple stakeholders while maintaining consistency and clarity.
- Act as a central point of contact for content‑related questions and guidance.
Continuous Improvement & Adoption
- Monitor content usage, feedback, and effectiveness.
- Iterate on content strategy and execution based on field needs and engagement.
- Help leaders and partners understand how to use content effectively to support execution.
What You Have
To ensure that we fulfill our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.
Required Qualifications
- 3+ years of experience in Knowledge Management and content strategy
- 2+ years of financial services experience serving clients
- Ability to analyze large amounts of data and transform results into strategic deliverables
- Strong understanding of the business and the ability to identify appropriate stakeholders for projects
- Experience developing and managing content strategy in a field‑facing, enablement, or operational environment.
- Hands‑on experience creating, updating, organizing, and maintaining content at scale.
- Strong organizational skills with attention to detail and follow‑through.
- Clear written communication skills and strong editorial judgment.
- A field‑first mindset, focused on simplicity, usability, and execution.
In addition to the salary range, this role is also eligible for bonuses or incentive opportunities.
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