Senior Manager, Group Brand Experience

Job Description

Job Description

About Holley Performance Brands

Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we’re building the next generation of brand experiences to match that same energy. 

About the Team

At Holley Performance Brands, our Brand Experience team is responsible for defining how our brands show up in the market. We set the standards, frameworks, and creative direction that ensure every interaction — from campaigns and content to events and community engagement — reflects the power, authenticity, and heritage of our brands.

Working across divisions, we partner closely with marketing, product, and commercial teams to elevate our most important launches and initiatives. Our goal is to create consistent, compelling brand experiences that strengthen customer connection, build loyalty, and drive long-term brand equity across the Holley portfolio.

About the Role

The Senior Manager, Group Brand Experience is responsible for defining, protecting, and elevating the Holley master brand and priority power brands across the enterprise. This role ensures that how we show up in the market — across campaigns, product launches, PR, social, and events — is cohesive, commercially relevant, and deeply authentic to our enthusiast community.

Serving as the strategic brand steward for the organization, this leader partners closely with Division Teams, Go-To-Market, Creative, and Executive Leadership to translate enterprise strategy into powerful brand expression. The role balances long-term brand equity building with near-term commercial impact, ensuring every major Holley moment reinforces our authority in performance and strengthens customer connection.

This is a highly cross-functional leadership role that sets the standards, frameworks, and governance that allow divisions to move fast while maintaining brand integrity.

Key Responsibilities

• Brand Strategy & Architecture

• Own and evolve the Holley Group master brand strategy and positioning framework
• Define and maintain enterprise brand architecture across master brand, power brands, and legacy brands
• Develop and govern brand guidelines, voice standards, and visual identity systems
• Partner with executive leadership to refine long-term brand narrative and strategic positioning
• Ensure brand consistency and enthusiast authenticity across all divisions and customer touchpoints

• Enterprise Campaign & Launch Brand Leadership

• Lead brand direction and creative strategy for top enterprise campaigns
• Provide brand oversight and messaging alignment for top product launches
• Develop strategic campaign briefs in partnership with Divisions and GTM
• Ensure cross-channel cohesion across paid, owned, earned, events, and digital experiences
• Elevate priority launches and campaigns to reinforce power brand positioning

• PR & Earned Media Strategy

• Support evolution of enterprise PR and earned media strategy
• Manage PR agency relationships, scopes of work, and performance expectations
• Align earned media support to product launches, events, and priority campaigns
• Establish crisis communications standards and escalation protocols
• Track earned media impact, share of voice, and reputation metrics

• Organic Social & Community Governance (Strategic Oversight)

• Support development ofenterprise organic social and community engagement strategy
• Define and evolve the Social Media Playbook and governance framework
• Establish and guide social KPIs, reporting standards, and performance benchmarks
• Partner with central and platform teams to ensure alignment of social management tools and technologies
• Support Division Social Specialists through best-practice cadence and escalation guidance

• Events & Brand Experience

• Lead brand positioning and communications strategy for flagship events and trade shows
• Ensure experiential marketing reflects master brand narrative and power brand priorities
• Align PR, content, and social amplification around key industry moments
• Elevate event storytelling to drive both brand equity and commercial momentum

• Agency & Budget Stewardship

• Own relationships with core brand, creative, and PR agencies
• Define strategic direction, scope of work, and performance expectations

• Manage and optimize enterprise brand and agency budgets
• Ensure agency output aligns with commercial priorities and brand standards

• Brand Performance & Measurement

• Define and track enterprise brand health metrics
• Synthesize insights on competitive brand positioning and industry trends
• Provide strategic perspective on brand performance and opportunities to leadership
• Continuously evolve frameworks to strengthen brand impact and differentiation

Qualifications

• Required Experience

• 8+ years of experience in brand strategy, integrated marketing, or brand leadership roles
• Proven ability to define and operationalize brand architecture within a multi-brand organization
• Experience leading integrated campaigns across paid, owned, earned, and experiential channels
• Strong background managing PR and/or brand agencies
• Demonstrated ability to influence cross-functional stakeholders without direct authority
• Commercial acumen — comfortable aligning brand strategy with revenue and product priorities
• Exceptional written and verbal communication skills, with the ability to shape narrative at the executive level
• Prior experiencebuilding or utilizing Digital Asset Management Systems

• Preferred Experience

• Experience working in enthusiast-driven, performance, or lifestyle categories strongly preferred
• Experience in a multi-division or portfolio brand organization
• Exposure to DTC/eCommerce environments
• Experience presenting to executive leadership

Why Join Us 

• Define how Holley shows up in the market — shaping the voice, identity, and experience of one of the most iconic portfolios in automotive performance
• Lead brand at the highest level, influencing how our products, campaigns, and experiences connect with enthusiasts across every touchpoint
• Partner across the business — working with divisions, GTM, creative, and leadership to bring strategy to life in powerful, cohesive ways
• Build the playbook for the future — establishing the standards, frameworks, and systems that elevate every brand across the Holley portfolio
• Be part of a transformation as we modernize our marketing organization to move faster, think sharper, and compete at a higher level
• Work alongside a passionate, performance-driven team that values ownership, creativity, and a bias toward action

Why Holley Is a Great Place to Work

At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits:

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

If you require assistance or accommodation due to a disability during the application process, please contact human resources.