Coach

Job Description

Job Description

Summary/Objective  

The Coach is responsible for delivering scientifically designed Orangetheory Fitness workouts within Austin Fitness Group (AFG) studios while creating a high-energy, motivating, and results-driven member experience. This role requires the ability to effectively coach and engage multiple members in a group fitness setting while maintaining strong time management, communication, and motivational skills. The Coach confidently represents the Orangetheory Fitness brand by delivering exceptional coaching experiences, fostering meaningful member relationships, and supporting member retention and engagement. This role partners closely with the studio team to contribute to sales and retention goals, maintain a welcoming and inclusive studio environment, and ensure a seamless member experience before, during, and after classes. The Coach must possess a well-rounded understanding of fitness principles, including endurance, strength, and power training, and effectively utilize Orangetheory programming, technology, and coaching tools to optimize member performance, safety, and results. The Coach reports directly to the Head Coach.

Essential Functions   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• Deliver an engaging, high-energy group workout experience for all members each class session.
• Provide a welcoming, inclusive, and motivating experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards of Orangetheory Fitness.
• Accurately complete and maintain all required member documentation and records using company systems and tools.
• Participate in scheduled team meetings, trainings, and ongoing professional development opportunities.
• Conduct studio tours, clearly communicate membership options, and confidently respond to questions regarding programs and services.
• Partner with studio team members to create a seamless, positive experience for prospective and current members.
• Support achievement of individual and team sales goals through outreach, follow-ups, and lead generation activities that drive membership growth.
• Build relationships within the local community to increase brand awareness and generate new business opportunities.
• Support marketing initiatives, including social media engagement and participation in community events and studio activations.
• Maintain a clean, organized, and well-presented studio environment in alignment with company standards.
• Communicate effectively with members and prospects across multiple channels, including in-person, phone, email, and text.
• Accurately process sales transactions, including cash and credit card payments, with integrity, accuracy, and attention to detail.
• Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues when appropriate.
• Understanding of and commitment to exceptional customer service and the core values at AFG.

Core Competencies 

• Confidentiality – Ability to handle sensitive and proprietary information with discretion and professionalism.
• Integrity – Demonstrates honesty, accountability, and sound judgment in all actions and decisions.
• Leadership & Teamwork – Builds positive working relationships and collaborates effectively across teams to achieve organizational goals.
• Communication – Excellent verbal, written, presentation, and active listening skills with the ability to communicate effectively with diverse audiences.

• Relationship Management – Builds and maintains productive relationships with team members, vendors, contractors, landlords, and business partners.
• Problem Solving & Critical Thinking – Identifies issues, analyzes information, and develops effective solutions in a timely manner.
• Results Orientation – Self-motivated and accountable for achieving goals, delivering quality work, and driving continuous improvement.
• Organization & Time Management – Strong attention to detail with the ability to prioritize competing demands and manage multiple projects effectively.
• Adaptability & Resilience – Remains flexible, professional, and effective in a fast-paced environment while managing changing priorities and unexpected challenges.
• Emotional Intelligence – Demonstrates empathy, professionalism, self-awareness, and respect in interactions with others.
• Customer Service Orientation – Maintains a positive service mindset and commitment to delivering exceptional support to internal and external stakeholders.
• Efficiency & Resource Management – Maximizes available resources while maintaining quality, compliance, and operational excellence.
• Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Proficiency with Microsoft Office Suite and facility management, work order, or project management systems.

Supervisory Responsibility This position does not manage a team.

Work Environment This role frequently interacts with studio leadership, vendors, contractors, landlords, and internal business partners. Work may involve exposure to maintenance, repair, and construction environments, including mechanical, electrical, plumbing, and HVAC systems. The fitness studio environment may include moderate to loud noise levels due to music and group fitness classes. Administrative responsibilities require regular use of computers, mobile devices, phones, and other standard office equipment. The role may require flexibility in scheduling to respond to facility emergencies, oversee projects, or support business needs outside of normal operating hours.

Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 50 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.

Travel No travel is anticipated unless deemed necessary for trainings or other company needs.

Education/Requirements:  

• Bachelor's degree in Facilities Management, Construction Management, Business Administration, Property Management, Engineering, or a related field preferred; equivalent combination of education and experience will be considered.

• Minimum of 5 years of progressive facilities, property, construction, or maintenance management experience, preferably in a multi-site retail, hospitality, fitness, or franchise environment.
• Experience managing vendors, contractors, service agreements, and facility-related projects.
• Demonstrated experience overseeing preventative maintenance programs, equipment repair, and capital improvement projects.
• Experience managing budgets, forecasting expenses, and identifying cost-saving opportunities.
• Knowledge of building systems, including HVAC, electrical, plumbing, life safety, and general facility operations.
• Valid driver's license and ability to travel regularly between studio locations.

AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.

Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.