Digital Marketing Specialist

Digital Marketing SpecialistISI is looking for a Digital Marketing Specialist to support multi-channel marketing campaigns that will span strategic email marketing campaigns, inbound marketing, website conversion optimization, and paid media. This role will support lead generation efforts, driving qualified traffic into the funnel and nurturing each step of their buyer journey, while developing real fluency in the DIB security/compliance landscape so every campaign is grounded in the market we sell into.Key Responsibilities:Plan, launch, and optimize multi-channel demand generation campaigns from initial concept through performance measurementBuild and launch email campaigns and nurture sequences in HubSpot, ensuring accurate segmentation, messaging, and trackingWrite and edit marketing copy including emails, landing pages, one-pagers, and campaign assets in the ISI brand voiceBring campaign ideas and creative angles to the table — surface opportunities and point of view rather than waiting to be told what to buildStay on top of emerging AI tools and applications to drive efficiency and creativity across campaignsMonitor performance at every stage of the funnel and report on what's working and what needs to changeAssist with day-to-day HubSpot administration tasks and list managementSupport the creation and optimization of webinars, landing pages, and SEO/AEO-driven content to expand reach and capture demandQualifications:U.S. Citizenship required3+years of experience in marketing campaign execution (B2B)Demonstrable copywriting skills (across email, landing pages, and short-form campaign assets) and a genuine desire to learn and master a brand's specific voiceAn eye for clean, effective web design and user experienceComfortable working across multiple channels and tools rather than specializing in one laneStrong attention to detail and ability to manage multiple concurrent projects and deadlinesA track record of proposing and pushing forward your own campaign ideas — this is not a ticket-taker roleData-oriented — able to analyze campaign and funnel data, and go beyond reporting numbers to make recommendations based on what's workingPreferred Qualifications:Experience with HubSpot Marketing HubExperience in cybersecurity, IT operations, compliance or government contracting spacesExperience with analytics and marketing reporting toolsBachelor's degree in marketing, communications, or related field, or equivalent experienceHybrid Salary: $80,000 - $90,000