Activation Specialist
Metasource
Role Description
This is a remote position.
As an Activation Specialist, you will support the execution and management of digital advertising campaigns across multiple platforms including Google Ads, Meta, TikTok, Microsoft Ads, and other digital channels. Working closely with the Lead Account Strategist and the Australian team, you will assist in the implementation of campaigns, activation of promotions, and execution of client and internal briefs. This role is ideal for someone with strong attention to detail who enjoys working across multiple campaigns and platforms while contributing to the successful execution of paid media strategies.
Key Responsibilities
- Assist with the creation and setup of advertising campaigns across digital platforms including Google Ads, Meta, TikTok, Microsoft Ads and other channels
- Execute campaign activations and deactivations for promotional offers and seasonal campaigns
- Ensure correct creative assets, promotions, and messaging are live across accounts and that incorrect ads are not running
- Support the implementation of client and internal briefs provided by the Australian team
- Assist with ongoing campaign optimisation and channel management tasks
- Monitor campaigns to ensure correct execution and flag any issues or inconsistencies
- Report back on key metrics related to promotional campaigns or specific ad activity when requested
- Occasionally assist with performance reports, presentations, and internal documentation
- Support the team with ongoing paid media execution across multiple client accounts
- Occasionally assist with client communication relating to campaign execution and updates
Qualifications
- 1+ year of experience working with digital advertising platforms such as Google Ads, Meta Ads, TikTok Ads, or Microsoft Ads
- Experience in a digital marketing agency environment is preferred but not required
- Strong attention to detail and ability to manage multiple campaign tasks simultaneously
- Basic understanding of campaign setup, ad creation, and paid media performance metrics
- Strong organisational and communication skills
- Ability to work collaboratively with remote teams
- Passion for digital marketing and learning new advertising technologies
- English: Good written and verbal communication skills
Benefits
- Competitive salary
- International work environment with global collaboration
- Opportunity to work with leading global brands and marketing technologies
- Exposure to advanced digital marketing strategies and tools
- Opportunities for professional growth and development
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