Senior Pricing Strategy Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.


Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Senior Pricing Strategy Manager will play a critical role in shaping and executing F5's pricing and monetization strategy across its technology infrastructure and security solutions. The ideal candidate will possess a strong product mindset, be analytically rigorous, and think strategically. To succeed in this role, the individual must have strong businessmodeling capabilities and the ability to translate complex data into compelling narratives and recommendations that influence senior executives.


This is an individual contributor role reporting to the Senior Director of Pricing Strategy.


*** This position is based in San Jose (Hybrid) ***


Key Responsibilities

• Develop and refine pricing frameworks and monetization models for hardware, software, cloud, and AI products within the networking and cybersecurity portfolio-balancing value, competitiveness, and profitability.

• Act as a trusted partner and advisor to Product Management and Product Marketing by aligning pricing strategies with business objectives and new product introductions, supporting product positioning and gotomarket plans.

• Design and experiment with innovative pricing and licensing approaches for perpetual, subscription, and consumption offerings; support packaging architecture, bundling strategies, promotions, and commercialization programs.

• Analyze structured and unstructured qualitative and quantitative data-including the use of AI tools-related to competitive pricing, industry trends, segmentation, and business intelligence to improve pricing structures and market positioning.

• Build robust, datadriven business cases and pricing proposals that clearly articulate rationale, market insights, behavioral economics considerations, and financial impact.

• Prepare and confidently present recommendations to the Price Review Council and executive leadership, clearly communicating tradeoffs, risks, and gotomarket implications.

• Establish KPIs, dashboards, and visualizations (e.g., Tableau, Power BI) to track pricing performance, margin impacts, and customer behavior; identify opportunities for continuous improvement.

Required Qualifications

• Bachelor's degree in Engineering, Economics, Mathematics, Finance, or a related field.

• 7+ years of experience in pricing strategy, product management, or consulting, preferably within enterprise technology infrastructure or cybersecurity.

• Deep knowledge of pricing frameworks, complex pricing models, and commercial models.

• Strong analytical and quantitative skills with proficiency in Excel, Tableau, Python, SQL, statistical tools, and AI tools to scale output.

• Excellent collaboration and communication skills with demonstrated crossfunctional influence.

• MBA or an advanced degree in a quantitative or business discipline preferred.

The base pay range per annum for this position is: $163,200.00 - $244,800.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com)

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting View email address on click.appcast.io.