Social Media and Influencer Manager

Healthy Hens, Healthy Eggs, Heathy Planet:

At Pete & Gerry's, we were first to do it better, and are still doing it best. For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do, so you can always believe in what you buy.

Job Type Full-time

Healthy Together

At Pete & Gerry’s, we believe that when we care for each other, we all thrive. Across our farms, offices, and communities, we act as one flock — united by respect, collaboration, and a shared commitment to doing what’s right. We create an environment where every person feels valued, supported, and empowered to grow, because our success depends on the wellbeing of the people who make our mission possible.

The Role At a Glance

As our Social Media & Influencer Manager, you will take the helm of our social media platforms, ensuring Pete & Gerry’s and Nellie’s Free Range deliver compelling content that breaks through the clutter, especially in the premium egg space. By creating and enacting our social media vision and strategy, your mission is to leverage social media not only to attract new shoppers but also to cultivate a base of loyal fans who actively seek out Pete & Gerry’s Family of Brands on shelf. Engaging directly with shoppers, you will nurture a community of dedicated followers and advocates. Leading the conversation within our category, you'll also interact with like‑minded brands and fans, educating and inspiring them to discover our products and reason for being. In collaboration with our Digital Marketing Manager, Content Creator/Eggfluencer, Social Community Engagement Specialist, and our brand and agency teams, you are the pivotal force bringing our social narrative to life. Beyond the crucial role of amplifying our social presence, you are tasked with enriching our internal culture, helping create initiatives that promote a vibrant and inclusive workplace.

How You’ll Create Greater Impact

Social Strategy, Planning, and Activation

• Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range brand handles.
• Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit, each requiring unique approaches to content, community building, and performance measurement.
• Work with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars, adopting a test‑and‑learn approach to uncover insights that refine our strategy and amplify our presence.
• Oversee platform‑specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment. This includes directly managing new platforms and guiding the Social Community Engagement Specialist or other staff where appropriate.
• Establish a strategic posting schedule that maximizes engagement without overwhelming our audience, leveraging our tech stack and historical performance insights to inform the timing and frequency of posts.
• Partner with internal creative teams on graphic‑led content, owning the process from brief to completed asset.
• Lead writing all social post captions and managing all social content postings, including planned and ad‑hoc posts. Coordinate, as needed with other Pete & Gerry’s corporate functional teams, especially Sales and Human Resources for periodic posts.

Influencer Strategy, Execution & Gifting Management

• Build and execute influencer campaign strategies that align with broader brand initiatives.
• Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerry’s and Nellie’s Free Range.
• Brief influencers with clear campaign goals, creative guidelines, and compliance requirements, ensuring brand alignment in all content.
• Develop and execute the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content.
• Own the ongoing product gifting program, coordinating creator outreach, product shipments, and launch activations.
• Build and maintain a diverse network of influencers, ambassadors, and affiliates while identifying new partnership opportunities.
• Measure campaign performance and optimize programs using key metrics including engagement, reach, earned media value, traffic, and sales impact.

Social Data & Analytics

• Lead social media data analytics and insights, using quantitative and qualitative data analysis to assess campaign performance, audience sentiment, competitor activations, and content engagement to inform ongoing activation.
• Apply a test‑and‑learn methodology to continuously improve social media initiatives, turning data into actionable insights and strategies for growth and engagement.
• Perform social listening to gather insights on brand perception, community feedback, and the competitive landscape.
• Routinely report out on Social Media key performance indicators and communicate initiatives to drive improved performance over time.

Team and Agency Management

• Manage and develop the Social Community Engagement Specialist, providing direction, prioritization, coaching, and performance feedback while ensuring day‑to‑day engagement aligns with brand standards and overall social strategy.
• Supervise organic social and boosting specific collaboration with our creative and media agency teams.
• Partner with Customer Engagement Team for a strong feedback loop on shopper outreach.
• Collaborate with PR and agency partners on influencer discovery, outreach, and campaign execution.

What You’ll Bring To The Flock

• 5–8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing
• Experience developing and executing multi‑channel social media strategies
• Proven success managing influencer and creator partnerships from identification through measurement
• Experience working with consumer brands (especially food, beverage, wellness, lifestyle)
• Experience managing agency partners and freelancers
• Budget management experience

Should Have Deep Experience With

• Meta Business Suite
• TikTok
• Instagram
• Pinterest
• Reddit
• YouTube
• LinkedIn (B2B brands)
• Sprout Social
• Canva
• Native platform analytics
• Dashboard reporting

We Are Looking For Someone Who Is

• Highly organized
• Collaborative
• Creative
• Curious
• Adaptable
• Strong communicator, especially written
• Excellent negotiator
• Detail‑oriented
• Comfortable managing multiple deadlines
• Data‑driven while remaining creatively minded

Bonus Qualifications

• Experience launching viral or high‑performing campaigns
• Creator economy expertise
• UGC strategy experience
• Video‑first content experience
• Photography/video production understanding
• Crisis communications experience
• AI content workflow familiarity
• Experience managing brand ambassadors

Work Schedule & Hours

• This is a fully remote role with the expectation that employees are on camera during all meetings.
• Dayshift – Typically Monday through Friday, 9:00 AM – 5:00 PM.
• Hours may flex or vary based on daily needs.
• Flexibility is required.

Tending To Our Flock

• Medical, dental, and vision insurance
• Paid vacation
• Paid sick time
• Paid volunteer time
• 9 paid holidays
• 401(k) with 4% employer match
• Disability and life insurance
• Opportunities for advancement
• Maternity and paternity leave
• Tuition reimbursement
• Flexible Spending Account
• Footwear reimbursement for onsite employees
• Onsite employees receive free eggs weekly; remote employees receive coupons for free eggs
• Breakfast or lunch events from time to time.
• A team grounded in a shared mission: Healthy Hens, Healthy Eggs, Healthy Planet.

Equal Opportunity Statement

Pete & Gerry’s Organics is an Equal Opportunity Employer. We are a community built on respect and shared purpose. Every person belongs here — because our strength comes from the diversity of people and perspectives that make us who we are.

We are an E-Verify employer. After accepting an offer, we will use E-Verify to confirm your eligibility to work in the United States by comparing information from your Form I-9 with records from the U.S. Department of Homeland Security and Social Security Administration.

$75,000–$85,000 annually, depending on experience