Director, Marketing

Job Description

Job Description

Description:

Tarrant Area Food Bank is seeking a hands-on Marketing Director to lead bold, strategic campaigns that grow awareness, engagement, and support across our 13-county service area. Reporting to the VP of External Affairs, this role leads TAFB’s marketing and communications function and manages two direct reports: the Graphic Design Manager and Digital Strategist.

The Marketing Director will develop and execute integrated marketing, communications, digital, brand, media, and public relations strategies that advance TAFB’s mission and support fundraising, programs, and community outreach. This is a true player-coach role. The ideal candidate can set strategy, lead a team, and jump into execution, including content creation, website updates, SEO, analytics, photography, video, campaigns, and creative asset development.

We’re looking for a creative, proactive problem-solver who brings vision, initiative, digital expertise, and the ability to turn ideas into action.

What You'll Do

Lead and Develop a High-Performing Team

• Directly supervise, mentor, and develop the Graphic Design Manager and Digital Strategist.
• Foster a culture of creativity, accountability, collaboration, and continuous improvement.
• Establish priorities, workflows, Standard Operating Procedures, and performance expectations that ensure high-quality, timely execution.
• Serve as a trusted advisor and strategic partner to the VP of External Affairs and organizational leadership.

Drive Internal & External Marketing and Communications Strategy

• Develop and execute integrated marketing, communications, and brand strategies aligned with organizational goals.
• Lead annual marketing planning, campaign development, audience targeting, and performance measurement.
• Oversee earned media, paid advertising, digital marketing, public relations, and crisis communications efforts.
• Identify emerging opportunities, trends, and technologies that strengthen TAFB's visibility and impact.
• Ensure consistent internal and external messaging and brand standards across all channels and audiences.

Be a Hands-On Marketing Leader

• Actively contribute to campaign development and execution alongside the marketing team.
• Support website content management, optimization, and SEO initiatives.
• Analyze campaign performance using Google Analytics and other reporting tools to guide decision-making and improve results.
• Assist with digital advertising strategy, implementation, and optimization.
• Provide creative direction and hands-on support for graphic design, photography, videography, and multimedia storytelling.
• Create and edit content for websites, social media, email marketing, reports, presentations, and other communications materials when needed.
• Step into tactical work during high-volume periods, major campaigns, or organizational priorities.

Elevate TAFB's Brand and Storytelling

• Lead and support leadership with the development of compelling messaging that advances TAFB's mission and inspires action.
• Manage media relations and cultivate strong relationships with local, regional, and industry media outlets.
• Oversee content creation across digital, print, video, and social platforms.
• Ensure TAFB's voice remains authentic, compelling, and consistent across all communications.

Manage Partnerships and Performance

• Oversee agency, vendor, and contractor relationships to maximize effectiveness and return on investment.
• Manage marketing budgets and resources responsibly.
• Use data, audience insights, and marketing science principles to evaluate performance and optimize campaigns.
• Track and report key performance indicators to leadership.

Represent the Organization

• Serve as a brand ambassador at community events, partner meetings, and public engagements.
• Support internal and external communications.
• Provide thought leadership on marketing, communications, and nonprofit engagement best practices.

What You Bring

• Bachelor's degree in marketing, Communications, Journalism, Public Relations, Advertising, Digital Media, Graphic Design, or related field.
• 7+ years of progressive marketing, communications, or brand leadership experience with demonstrated results.
• 3+ years of experience managing and developing marketing or communications professionals.
• Experience leading integrated marketing strategies from concept through execution and measurement.
• Proficiency with website content management systems, preferably WordPress.
• Hands-on experience with Adobe Creative Suite and creative asset development.
• Photography, videography, and multimedia content creation experience.
• Strong knowledge of SEO, Google Analytics, digital advertising platforms, and marketing performance reporting.
• Exceptional writing, editing, storytelling, and media relations skills.
• Experience managing budgets, vendors, and external agency partners.
• Spanish-speaking candidates strongly preferred.

Competencies We Value

• Strategic thinker who balances creativity with data-driven decision-making.
• Collaborative leader who inspires and develops high-performing teams.
• Hands-on problem solver who is willing to jump into the work when needed.
• Innovative mindset with a passion for continuous improvement.
• Strong emotional intelligence and relationship-building skills.
• Excellent organizational and project management abilities.
• Commitment to TAFB's values: LEAD, CARE, RESPECT, and INNOVATE.

Work Environment

• Primarily onsite work environment with occasional outdoor, warehouse, and event-related activities.
• Regular travel throughout TAFB's 13-county service area.
• Occasional early mornings, evenings, and weekends required for events, media opportunities, and community engagement activities.