Sales Coordinator

Title: Sales Coordinator
Location: Lewisville TX - Hybrid (4 Days a week Onsite)
Contract: 6 Months and Possibility of Extension/Conversion of FTE

JOB DESCRIPTION

Position Overview
We are seeking a Lead Qualification Specialist to support our sales organization by identifying, researching, qualifying, and developing new business opportunities for our outside sales team.


This position will begin by helping manage and organize a large volume of leads, ensuring timely follow-up, accurate information , and prioritization of opportunities. As the role evolves, the individual will conduct outbound prospecting activities, identify buying signals, engage potential customers, gather decision-maker information, and schedule appointments for outside sales representatives.
This is a pilot role designed to evaluate the impact of a dedicated lead qualification and appointment-setting function. If successful, there may be an opportunity for extension or conversion to a permanent role.



Required Skills
Strong verbal and written communication skills
Confident and professional phone presence
Comfortable making outbound prospecting calls daily
Ability to research businesses, contacts, and market opportunities
Strong organizational and time management skills
Detail-oriented with the ability to maintain accurate CRM data
Self-motivated and able to work independently
Proficient with Microsoft Office and CRM systems



Preferred Experience
Business Development Representative (BDR), SDR, Inside Sales, Lead Generation, Appointment Setting, or Call Center experience
Salesforce experience preferred
Experience researching prospects through LinkedIn, company websites, and other business resources
B2B sales support experience preferred
Desired Traits
We are looking for someone who is:
Comfortable with rejection and persistent in their outreach efforts
Naturally curious and Products researching businesses and identifying opportunities
Energized by outbound calling and prospecting activity
Positive, resilient, and coachable
Competitive and motivated by achieving goals
Resourceful and eager to learn
Team Structure
The Lead Qualification Specialist will support a team of outside sales representatives and sales managers.



Reporting Structure
Reports directly to our Sr. Inside Sales Manager
After training, most weeks will consist of WFH Monday, Thursday and Friday. In Office Tuesday and Wednesday.
Partners closely with Sales Managers and Outside Sales Representatives
Collaborates with internal stakeholders as needed to support lead generation and opportunity development



Key Responsibilities
Initial Focus
Review, organize, and prioritize incoming leads
Research prospects and verify contact information
Identify buying signals and potential opportunities
Maintain accurate CRM records
Ensure leads receive timely follow-up



Evolving Responsibilities
Conduct outbound prospecting calls
Identify and qualify decision-makers
Schedule appointments for outside sales representatives
Nurture and develop new opportunities
Support pipeline growth for the sales team



Success Metrics
Because this is a pilot position, performance will be evaluated using a combination of activity, quality, and outcome metrics.



Activity Metrics
Leads reviewed and dispositioned daily
Outbound calls completed
New contacts identified
Prospect research completed
CRM accuracy and maintenance



Quality Metrics
Lead response time
Accuracy of contact information
Completeness of lead records
Lead acceptance rate by the sales team



Outcome Metrics
Qualified appointments generated
Qualified opportunities passed to sales
Pipeline value influenced
Revenue generated from sourced opportunities



Initial Performance Clients (Subject to Refinement)
Process and qualify 50-75 leads per day
Complete 40-60 outbound calls per day
Generate 5-10 qualified appointments per week
Consistently identify new decision-makers and buying opportunities



Challenges and Opportunities
The successful candidate should be prepared to:
Manage a large volume of leads and prospecting activity
Engage with prospects who may not initially be interested
Identify quality opportunities from limited information
Work in an evolving role as the pilot program develops
This role presents a unique opportunity to help build and shape a function that could become a long-term part of the sales organization.



Preferred experience with:
Salesforce
Microsoft Teams
Microsoft Outlook
Excel and Microsoft Office Suite
LinkedIn
Virtual dialing and communication tools



Contract Details
Established as a pilot position to support lead qualification, prospecting, and appointment-setting efforts
Performance will be evaluated based on activity, quality, and business outcomes
Potential for extension or conversion to a permanent role if the position demonstrates measurable business value and aligns with future staffing needs



Role Purpose:
The goal of this position is to increase prospecting capacity, improve lead conversion, identify buying signals, and create qualified opportunities that allow our outside sales team to spend more time selling and less time researching. This role is intended to be a force multiplier for the sales organization.