Associate Media Director

Associate Media Director

At Publicis Groupe, we lead the media investment for one of the most relevant brands in the Beauty category across the Spanish-speaking region. We are looking for an Associate Media Director who combines strategic thinking, full-funnel media expertise (with a strong digital focus), and proven ability to lead teams to take the account to the next level: more data, more creativity in planning, and more business impact. This role operates in a 100% Spanish-speaking environment. All client communication, internal meetings with regional teams, presentations, and deliverables are conducted in Spanish. Full professional fluency in Spanish is therefore a mandatory requirement. If you are passionate about the Beauty category, understand how brands are built through media, and enjoy translating business objectives into actionable strategies, this role is for you.

To be the day-to-day owner of the media strategy and execution for the assigned brand, ensuring rigorous budget control, planning quality, and consistent delivery. You will work hand-in-hand with the leadership team and Managers to define, communicate, and defend media recommendations in front of the client, making sure every investment is connected to the brand's business KPIs.

Key Responsibilities

• Design cross-channel media strategies (with a strong digital focus) that respond to brand, performance, and equity-building objectives within the Beauty category.
• Plan integrated campaigns —always-on and innovation— aligned to the commercial calendar, product launches, and key category moments.
• Lead and develop the direct team: set priorities, ensure quality of deliverables, and actively support each team member's professional growth.
• Act as the strategic client point of contact, building a relationship grounded in trust, expert judgment, and proactivity.
• Control budgets and investment flows with precision, anticipating deviations and proposing data-driven optimizations.
• Manage multiple workstreams in parallel, coordinating internal teams (strategy, digital, performance, analytics, creative) and external partners (media owners, platforms, ad-tech vendors).
• Negotiate with vendors and media representatives to secure the best commercial conditions and innovation opportunities for the brand.
• Present recommendations at executive level (CMO, marketing directors) with clarity, confidence, and strong storytelling.
• Translate data into actionable insights, connecting media metrics to business outcomes (sell-out, awareness, consideration, conversion).

Key Requirements

• Native or fully fluent Spanish (C2 level) — written and spoken. This is a non-negotiable requirement. All client communication, internal meetings with regional teams, presentations, and deliverables will be conducted entirely in Spanish. Candidates without full professional Spanish fluency will not be considered.
• 5+ years of experience in media planning, buying, and management, with progressive levels of responsibility.
• Experience leading teams (minimum 3 direct reports), including performance management, development, and conflict resolution.
• Proven track record with CPG, Beauty, luxury, or lifestyle brands (experience with brands that combine brand-building and performance is highly desirable).
• Strong digital media expertise: paid social, programmatic, search, retail media, influencer marketing, creators, and emerging platforms (TikTok Shop, Meta, etc.).
• Strategic and critical thinking: ability to read the client's business beyond the brief and propose unconventional solutions.
• Proficiency with planning and measurement tools (Nielsen, Comscore, Kantar, proprietary planning tools, and buying platforms).
• Ability to manage significant budgets and billing processes with rigor.
• Bachelor's degree in Advertising, Marketing, Communications, Business Administration, or related fields. MBA or specialization in media/digital is a plus.

Soft Skills We Value

• Executive judgment: you know when to escalate, when to decide, and when to listen.
• Clear and persuasive communication: you explain the complex in a simple way, without unnecessary jargon.
• Close leadership: your team grows with you, not in spite of you.
• Autonomy and organization: you manage your own agenda — and your team's — focused on what truly moves the needle.
• Genuine curiosity about the Beauty category, emerging platforms, new formats, and consumer behavior.
• Resilience and adaptability in a demanding client environment and a constantly evolving media ecosystem.

What We Offer:

• Work with one of the most iconic Beauty brands and a high-performing regional team.
• Access to Publicis Groupe's global capabilities: data, technology, proprietary planning tools, and international training programs.
• A real career path within one of the largest agency networks in the world, with opportunities for regional and international mobility.
• A collaborative, diverse, and inclusive culture with continuous learning spaces (Marcel, Publicis University).
• Hybrid work model, wellbeing benefits, flex days, and leadership development programs.
• Competitive compensation, aligned to market and seniority of the role.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $75,000.00 - USD $95,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.