Marketing Executive- Teravalis Master-planned Community

About the Role Howard Hughes is seeking a Marketing Executive to lead the strategy and execution of both corporate and community marketing for Teravalis—the largest and most ambitious master‑planned community in the country. This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand , while driving qualified demand, lead conversion, and absorption . The VP will bring a data‑driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes. What You Will Do Brand & Positioning Define and lead the brand vision, positioning, and promise for both corporate and community platforms Establish clear brand pillars and oversee development of a comprehensive brand book Position Teravalis as a premium, high‑amenity, aspirational community Strategic Marketing Leadership Develop and execute a long‑term, data‑driven marketing strategy aligned with business goals and clear target audience demographic profiles Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team, and for the homebuilders. Apply deep understanding of consumer behavior and decision‑making in residential real estate Translate insights into strategies that improve conversion from awareness to purchase Demand Generation & Conversion Own the full marketing funnel from awareness through conversion Drive high‑quality lead generation across digital, experiential, and partnership channels Implement strategies to nurture long‑lead buyers and improve conversion rates Align marketing performance directly with sales outcomes and absorption targets Community Marketing & Experience Create marketing programs that bring the community to life and drive onsite traffic, including compelling on‑site experiential events that attract the target audience and showcase the distinct community brand position. Develop compelling narratives around vision, lifestyle, and early adopter appeal Ensure the customer experience aligns with the brand promise Builder & Realtor Engagement Lead a realtor engagement strategy to drive awareness and sales Partner with homebuilders to align marketing efforts and accelerate lot absorption Position Teravalis as a top‑tier destination for builders and agents Corporate Marketing & Communications Align with Howard Hughes Communities corporate marketing initiatives and policies Elevate corporate brand through PR, communications, and thought leadership Build credibility and trust with partners, municipalities, and the broader market Agency & Partner Leadership Lead and manage external agencies to ensure strategic alignment and performance accountability Ensure agency creative and content aligns with the community's unique brand positioning. Drive focus on outcomes over activity Digital, Media & Innovation Oversee advanced digital marketing and media strategy, including use of AI‑driven tools Continuously optimize marketing channels for efficiency, targeting, and engagement Performance & Accountability Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters. Establish and manage KPIs tied to business results (traffic, leads, conversion, sales) Drive a culture of discipline, accountability, and continuous optimization What Success Looks Like A clearly defined, differentiated Teravalis brand with strong market recognition Measurable improvement in qualified leads, traffic, and conversion rates Increased absorption pace and builder engagement A marketing organization that is strategic, disciplined, and performance‑driven About You 12+ years of marketing leadership experience, preferably in master‑planned communities, real estate, or related sectors Proven success in brand building, demand generation, and lead conversion Strong analytical mindset with ability to translate data into strategy Experience managing complex, long sales cycles Track record of leading high‑performing teams and external partners Experience in homebuilding is a plus, but not required Benefits Built for You At Howard Hughes Communities, we offer competitive, market‑based compensation that rewards performance and supports career growth. Our comprehensive benefits package is designed to support employees at every stage of their career, focusing on holistic wellness—social, emotional, financial, and physical. Competitive 401k plan Generous PTO policy Premium medical, dental, and vision coverage Voluntary benefits for unexpected life events Student loan assistance and stipends to assist with lifelong learning #J-18808-Ljbffr Fairygodboss