Onsite Marketing Enablement Associate

Work Location:

Hours:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g. H-1B F-1 OPT/STEM OPT TN orother work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Marketing Technology Specialist is responsible for the execution deployment and optimization of digital marketing experiences across owned and paid digital channels. This role serves as a critical bridge between marketing strategy and technology execution leveraging first-party data audience platforms personalization technologies and digital marketing tools to deliver targeted customer experiences at scale.

The successful candidate will be highly analytical technically proficient detail-oriented and passionate about delivering high-quality customer experiences while operating in a fast-paced marketing technology environment.

The Onsite Marketing Enablement Associate is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning and/or campaigns within the digital social and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio as well as applying best practices to implement process product or service improvements.

Key Responsibilities:

Audience Management & Activation

• Build manage and optimize digital marketing audiences using first-party customer data.
• Create audience strategies and segments that support marketing acquisition engagement and retention objectives.
• Syndicate and activate audiences across external digital platforms including Google Meta and other paid media channels.
• Partner with marketing analytics and data teams to ensure audience accuracy performance and compliance.

Personalization & Mobile Experience Delivery

• Build and deploy targeted marketing placements within digital channels including mobile applications and digital experiences.
• Leverage Salesforce Marketing Cloud Data Cloud Personalization and other customer engagement platforms to deliver personalized customer experiences.
• Utilize platforms such as Amplitude and other targeting solutions to support audience selection testing and optimization.
• Support campaign experimentation personalization strategies and customer journey execution.

Campaign Implementation & Quality Assurance

• Partner closely with Marketing Planners and channel stakeholders to intake new marketing initiatives and placement requests.
• Gather review and validate all required campaign assets requirements and targeting criteria.
• Build digital marketing placements banners and campaign experiences according to specifications.
• Execute thorough end-to-end testing and quality assurance procedures prior to launch.
• Maintain the highest standards of accuracy quality and operational excellence.

Technical Development & Problem Solving

• Develop and modify JSON configurations and Python-based solutions to support campaign implementation and automation requirements.
• Troubleshoot technical issues and identify root causes across campaign delivery and audience activation processes.
• Collaborate with technology product and platform teams to resolve complex implementation challenges.
• Continuously seek opportunities to improve processes automation and operational efficiency.

Stakeholder Management & Leadership

• Proactively identify risks dependencies and potential issues that could impact campaign delivery.
• Escalate critical issues appropriately and provide leadership visibility when warranted.
• Demonstrate persistence and ownership in driving issue resolution through completion.
• Build strong working relationships across marketing analytics technology compliance and product organizations.
  

Depth & Scope:

• Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and a working knowledge of broader related areas
• Integrates the broader organizational context into advice and solutions within own area
• Understands the industry competition and the factors that differentiate the organization
• Applies best practices to implement process product or service improvements
• Acts as a subject matter expert within their own area of specialty or as a resource for others
• Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
• Contributes to setting standards within area of expertise
• Solves complex problems requiring analysis of multiple variables including consultation with multiple stakeholders
• Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• Impacts a range of functional programs and operations across own and related teams
• Interprets guidelines standards policies and results of analysis to inform decision making at senior levels
• Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• Works independently as the senior technical lead and guides others within area of expertise
• Identifies and leads problem resolution for complex issues at all levels

Education & Experience:

• Undergraduate degree and/orrelevant professional certifications designations or equivalentrequired
• 5 years relevant experience
• Proficient knowledge of multiple marketing disciplines strategy development consulting principles lines of businesses supported banking industry and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead plan implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Skill in using computer applications including MS Office
• Ability to analyze organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Preferred Skills:

• Experience working with audience management and customer data platforms.
• Hands-on experience with:
• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Salesforce Personalization
• Adobe Audience Manager
• Digital advertising platforms (Google Meta)
• Experience writing and troubleshooting JSON configurations.
• Basic to intermediate Python programming skills.
• Strong quality assurance and testing capabilities.
• Excellent organizational and project management skills.
• Experience supporting financial services or highly regulated industries.
• Experience with customer journey orchestration and personalization technologies.
• Familiarity with mobile app marketing and in-app experience delivery.
• Knowledge of digital analytics platforms such as Amplitude Adobe Analytics or Google Analytics.
• Experience with customer data activation and identity-based marketing strategies.
  

Core Competencies

• Analytical and data-driven mindset
• Strong attention to detail
• Excellent problem-solving abilities
• Technology curiosity and rapid learning capability
• Ability to manage multiple priorities simultaneously
• Strong communication and stakeholder management skills
• Tenacity and ownership mentality
• Collaborative team player
• Commitment to operational excellence and high-quality execution

Success Measures

• Accuracy and quality of campaign deployments
• Timely delivery of marketing placements and experiences
• Effective audience activation across channels
• Reduction in production defects and launch issues
• Successful resolution of technical challenges
• Strong stakeholder satisfaction and partnership
• Continuous process improvement and automation contributions

This role would align well within your Digital Marketing & Martech Transformation organization as an individual contributor focused on audience activation personalization execution and mobile marketing technology operations . It could be positioned as a Marketing Technology Specialist Senior Marketing Technology Specialist or Digital Personalization Specialist depending on the level and compensation band.

Customer Accountabilities:

• Within own portfolio and/or area of expertise acts as a champion for all things digital marketing
• Leads and/or manages the development and delivery of digital marketing capabilities project fulfilment and/or change management/communication
• Acts as a subject matter resource providing insights to ensure alignment to the Banks overarching marketing strategies as well as industry trends/market forces/competitive landscape
• Helps to develop strategy (e.g. in relation to personalization and/or product roadmaps) with relevant stakeholders
• Reviews reporting and data to identify key areas of improvement collaborating with internal/external business partners for improved operational strategy/effectiveness
• Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external) synthesis and communication
• Prepares and distributes relevant reports to stakeholders based on project need
• May own governance of selected projects within own area of expertise including related risk/control management activities

Shareholder Accountabilities:

• Adheres to enterprise frameworks or methodologies that relate to activities for our business area
• Ensures respective programs/policies/practices are well managed meet business needs comply with internal and external requirements and align with business priorities
• Consistently exercises discretion in managing correspondence information and all matters of confidentiality; escalates issues where appropriate
• Ensures business operations follow applicable internal and external requirements (e.g. financial controls segregation of duties transaction approvals and physical control of assets)
• Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions make recommendations assess the effectiveness of programs/policies/practices
• Monitors service productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
• Actively manages relationships within and across various business lines corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues trends and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

• Participates fully as a member of the team supports a positive work environment that promotes service to the business quality innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business related tools and techniques
• Participates in personal performance management and development activities including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others by sharing knowledge and experiences and leveraging best practices
• Leads motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
• Contributes to a fair positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel Occasional
• International Travel Never
• Performing sedentary work Continuous
• Performing multiple tasks Continuous
• Operating standard office equipment - Continuous
• Responding quickly to sounds Occasional
• Sitting Continuous
• Standing Occasional
• Walking Occasional
• Moving safely in confined spaces Occasional
• Lifting/Carrying (under 25 lbs.) Occasional
• Lifting/Carrying (over 25 lbs.) Never
• Squatting Occasional
• Bending Occasional
• Kneeling Never
• Crawling Never
• Climbing Never
• Reaching overhead Never
• Reaching forward Occasional
• Pushing Never
• Pulling Never
• Twisting Never
• Concentrating for long periods of time Continuous
• Applying common sense to deal with problems involving standardized situations Continuous
• Reading writing and comprehending instructions Continuous
• Adding subtracting multiplying and dividing Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g. eligibility for cash and/or equity incentive awards generally through participation in an incentive plan) and several other key plans such as health and well-being benefits savings and retirement programs paid time off (including Vacation PTO Flex PTO and Holiday PTO) banking benefits and discounts career development and reward and recognition. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Accommodation

TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability status as a protected veteran or any other characteristic protected under applicable federal state or local law.

If you are an applicant with a disability and need accommodations to complete the application process please email TD Bank US Workplace Accommodations Program at . Include your full name best way to reach you and the accommodation needed to assist you with the applicant process.

Required Experience:

IC