Manager - Marketing Business Intelligence

Business Unit: Store Support Centre (SSC) lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. about thisteam The Marketing and Digital Performance Analytics team defines attribution approaches, ecommerce performance analytics, and measurement of marketing impact. We partner across the company to turn performance insights into optimization and campaign execution decisions that support lululemon’s overall goals. The environment is fast-paced and agile, with a focus on moving quickly while keeping guest experience at the center. core responsibilities Set standards and maintain enterprise marketing and digital foundation data definitions and performance reporting that helps teams understand trends, identify opportunities, and take action in support of the guest experience. Manage a team of 2-5 analysts or sr. analysts Define day-to-day work prioritization, process, technical requirements for development and enhancements Build and maintain foundational datasets used by analysts for both ad-hoc analysis and BI reporting Build and maintain automated enterprise reporting on marketing performance across all marketing channels, such as paid search and affiliates, and sales channels, such as stores and ecommerce. Set reporting framework and visualization standards for emotive data visualizations to track sales and performance Follow consistent standards for tracking marketing spend, execution and performance across attribution methods, marketing channel teams and finance groups Collaborate with technology to set operational best practices Lead root cause analysis related to insightsidentifiedby BI tools qualifications Masters (or equivalent experience) in a technical field such as statistics, engineering, or computer science. 6+ years (or equivalent education + experience) in a technical role (BI engineer, data science, data analytics, engineering) Experience leading and managing a team Experience with digital marketing execution and attribution methodologies Experience with BI tool (Power BI / Tableau) and visualization best practices Advanced in SQL programming Experience with developing data models for scalable reporting Proficient in programming in a statistical language (Python or R) Experience with modern software collaboration tools (Git) Understanding of database technologies and technical architecture must haves Acknowledge the presence of choice in every moment and take personal responsibility for your life. Possess an entrepreneurial spirit and continuously innovate to achieve great results. Communicate with honesty and kindness and create the space for others to do the same. Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. Foster connection by putting people first and building trusting relationships. Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. additional notes Authorization to work in US is required for this role. compensation and benefits package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this positionis from $ 157.5 177.2 to 196.9 206.7 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements. At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth: Extended health and dental benefits, and mental health plans Paid time off Savings and retirement plan matching Parenthood top-up Extensive catalog of development course offerings People networks, mentorship programs, and leadership series (to name a few) Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. workplace arrangement Hybrid In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week. Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective. lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us View email address on click.appcast.io . In your email, please include the position title, the location of the position and the nature of your request. The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions. At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses. #J-18808-Ljbffr Lululemon Athletica