Salesforce Marketing Cloud Functional Analyst

BRIEF POSITION SUMMARY

At MSC Industrial Supply we are delivering great solutions. Talented people are required to understand business challenges and the importance of technology in delivering business solutions. The Senior Functional Analyst, Salesforce Marketing Cloud is the platform subject matter expert (SME) responsible for translating marketing and CRM business needs into scalable, high-performing Salesforce Marketing Cloud (SFMC) solutions. This role bridges Marketing, Sales, IT, and Analytics to design and optimize customer journeys, data processes, and platform capabilities that drive B2B engagement, personalization, and revenue growth.

DUTIES AND RESPONSIBILITIES

Serve as the SFMC SME, managing day‑to‑day platform operations including automations, data integrations, monitoring, troubleshooting, and overall platform health Partner with Marketing, CRM, and IT teams to gather requirements, define use cases, and deliver scalable SFMC solutions aligned to business goals Design and implement customer journeys, automations, segmentation, and data models using core SFMC tools (Journey Builder, Automation Studio, Contact Builder) Build and optimize data‑driven personalization using SQL, AMPscript, dynamic content, and SFMC data architecture best practices Maintain integrations between SFMC and external systems (e.g., ERP, Salesforce CRM, etc.), ensuring reliable data flow and scalable architecture Ensure data governance, compliance (CAN‑SPAM, GDPR), and platform security standards are met Monitor performance, troubleshoot issues, and proactively improve platform stability and campaign execution Create documentation, support UAT, and enable end users through training and best practices Evaluate new SFMC features and marketing technologies to continuously evolve platform capabilities Leverage Server‑Side JavaScript (SSJS) to build custom functionality, automate complex processes, and enable advanced personalization or integrations when standard SFMC tools are not sufficient Fosters the MSC Culture in the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose Participation in special projects and performs additional duties as required

QUALIFICATIONS

What You Need: Bachelor's degree in Business, Computer Science, Information Systems, or related field, or equivalent business experience 5+ years of experience in marketing automation, CRM, or digital marketing operations (B2B preferred) Hands‑on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) Strong knowledge of data modeling, segmentation, and experience with SQL, AMPscript, and APIs Understanding of SFMC + Salesforce CRM integrations and data architecture Experience working in Agile environments (Scrum/Kanban) Strong analytical, problem‑solving, and campaign performance optimization skills Excellent communication and ability to translate between technical and business stakeholders Familiarity with data privacy regulations (CAN‑SPAM, GDPR) SFMC Certification required Key Skills: Business requirements translation & process design Marketing operations & lifecycle campaign execution Data‑driven decision making Cross‑functional collaboration Continuous improvement mindset Other Requirements: A valid driver's license may be required Position requires up to 10% of travel This position may require access to International Traffic in Arms Regulations Information ("ITAR") and/or Controlled Unclassified Information ("CUI") To perform this job successfully an associate must be able to perform each essential duty satisfactorily. The requirements listed are representative of knowledge, experience level and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Compensation starting at $75,600 - $118,800 depending on candidate location and experience. The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate's relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change. Applicants must be currently authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position at this time. This job posting will remain open for a minimum of 3 business days from the original posting date or longer as needed to fill the position. Visit our page for a better look at our extensive benefits: Your Future Benefits.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known. Please note that MSC uses electronic monitoring and system logs in its workplace, including monitoring of Company-provided systems and collaboration tools, as permitted by applicable law. #J-18808-Ljbffr MSC Industrial Direct Co.,Inc.