Marketing Manager
TalentBridge
Marketing Manager Location: Huntersville, NC (Fully Onsite) Overview A growing, sales-driven B2B organization is seeking a Marketing Manager to lead and scale its marketing function. This is a newly created role with high visibility, focused on building a predictable lead generation engine, strengthening alignment with sales, and driving measurable revenue impact. This position offers the opportunity to take ownership of marketing strategy and execution while managing and developing a small team. Key Responsibilities
- Own end-to-end lead generation, from inbound capture through sales handoff
- Manage and optimize lead sources including digital campaigns, website inquiries, and trade shows/events
- Design and execute lead nurturing programs using email, automation, and targeted content
- Partner closely with sales and executive leadership to define lead qualification criteria and handoff processes
- Build and maintain dashboards and reports tied to pipeline, conversion rates, and revenue influence
- Analyze marketing performance data and recommend data-driven improvements
- Support trade show and event marketing, including pre-event outreach and post-event follow-up
- Lead and develop one direct report within the marketing function
- 5-7 years of experience in B2B marketing, preferably in a sales-driven environment
- Proven experience managing lead generation, nurturing, and qualification processes
- Hands-on CRM experience (Salesforce required)
- Strong analytical skills with experience tying marketing activity to pipeline and revenue
- Experience managing email, digital, and campaign-based marketing initiatives
- Ability to work independently, assess existing systems, and make immediate recommendations
- Strong communication and cross-functional collaboration skills
- Experience supporting trade shows or industry events
- Familiarity with marketing automation platforms
- Background in manufacturing, distribution, or wholesale environments
Vacancy posted 2 days ago
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