CRM Senior Analyst [Vaga Afirmativa para PCD]

CRM Senior Analyst

Remoto

About Jusbrasil

Transforming the justice system with technology is not a trivial challenge. Therefore, Jusbrasil positions itself as an AI-first company, utilizing generative AI, massive data, and cutting-edge engineering to solve complex problems and create real impact on a large scale.

We are living at a turning point: the GenAI revolution is redefining the market, and we have a rare opportunity to lead the technological transformation of the legal system in Brazil.

We deal with petabytes of data, billions of documents, and challenges of scale, precision, and relevance worthy of the world's largest tech companies.

Our team operates with high talent density, autonomy, and purpose. Hundreds of amazing people spread across more than 40 cities in Brazil and abroad, united by the same mission: to build solutions that improve access to justice and enhance trust in social relationships.

Here, we value those who seek deep domain expertise, act with clear purpose, and have the energy to face great challenges with consistency and excellence. We are building something big and we want people who want to be part of this story, with intensity, focus, and excellence.

Jusbrasil in Numbers

+ 1.2 billion public interest legal documents

+ 1 PB of data in our technology infrastructure

+ 30 million users

+ 500 employees

+ 80% of Brazilian lawyers registered

About the Role

In 2026, CRM will be the heart of our growth strategy. We are at a transformative moment, reorganizing our platforms and data architecture to scale our results. We are looking for a Senior CRM Analyst who will be the focal point of the discipline in the company, combining a strategic analytical vision with impeccable execution (hands-on).

You will be responsible for designing, operationalizing, and measuring our customer journey, ensuring that the right message reaches the right time, through the most efficient channels.

What You Will Do

Client Lifecycle Management:

• Acquisition via Base: Use the largest legal audience in the country to generate relationships stimulating PQLs (Product Qualified Leads) and reducing dependence on paid media.
• Reactivation: Create recovery cadences for users who did not complete registration or who have become dormant.
• Top Funnel Conversion: Operate rules to convert anonymous traffic into identified and recurring base.
• Engagement and Retention: Design onboarding and adoption journeys for the product portfolio, turning sporadic use into daily habit.
• Revenue Expansion: Execute upsell and cross-sell strategies for the subscriber base, aiming to increase LTV.
• Influence Leadership: Act as an internal consultant for other areas (Product, Marketing, Commercial), ensuring the CRM culture throughout the customer journey.

CRM Operation

• Multichannel Orchestration: Design and operationalize complex journeys integrating Email, WhatsApp, SMS, and Push, eliminating communication silos and ensuring a unique customer view.
• Tool Operation: Be the "power user" of our CRM platform, ensuring the correct configuration of campaigns and complex automations.
• Data Architecture Evolution: Act as a key piece in the foundation of our internal CDP, helping to consolidate the Golden Record (360º view) of the user.

Dashboards, Analyses, and Documentation

• Funnel Vision: Create and maintain dashboards that encompass the CRM's contribution to the pipeline and incremental ARR.
• Technical Documentation: Keep updated the dictionary of events, segmentation logic, and relationship rules to ensure traceability and scale.

Mandatory Skills

• Consolidated experience in CRM, preferably in high-growth companies (Scale-ups) or subscription products.
• Experience using AI tools for analysis of user behavior, creation and optimization of CRM journeys, segmentations, campaigns, and generation of actionable insights oriented to retention and revenue growth.
• Domination of high-level orchestration tools (e.g., Braze, Insider, Salesforce Marketing Cloud, Customer.io).
• Advanced data analysis capacity (Excel/Sheets is mandatory; SQL or BI tools like Looker/Tableau are great differentials).
• Proven experience in retention metrics, reactivation, and LTV increase.
• Ability to identify bottlenecks in the journey and propose end-to-end solutions without constant supervision.
• Enjoy getting hands-on, from configuring segmentation to launching campaigns.

Plus Points

• Experience in LegalTechs: Previous knowledge of the pains and personas of the legal market.
• Experience in Restructuring: Having participated in CRM tool migration processes or database reorganization.
• Technical Knowledge: Notions of HTML/CSS for email marketing and API logic for integrations.

Important Information

This is an affirmative action vacancy for people with disabilities (PCDs). We believe that diverse teams are stronger, more creative, and more representative of society. Therefore, we intentionally seek to attract and include professionals with disabilities in our team, promoting an accessible, respectful, and opportunity-rich environment.

If you participate in an affirmative action selection for Persons with Disabilities at Jusbrasil, our Talent Acquisition team will request the presentation of your medical report or Professional Rehabilitation Certificate issued by the INSS. The document must be signed and validated by a professional with CRM, and will be analyzed according to the criteria established in articles 89 and 90 of Normative Instruction MTP No. 2, of 08/11/2021.

By providing this information, you declare that it is true and understand that, in cases of incompatibility between the presented report and the legal requirements of the affirmative action vacancy, this may be considered in the evaluation process and eventual non-filling of the position.

#LI-REMOTE