Marketing Solutions Consultant

Overview Our organization is looking for dynamic individuals who love to learn, thrive on innovation, and are open to exploring new ways to achieve our goals. If this describes you, we want to speak with you. You can help us achieve our vision to lead nationally in innovating equitable whole-person health. Marketing Solutions Consultant Drives marketing strategy for key accounts, internal business partners or corporate projects in consultation with sales and/or business area SMEs. Drives the execution of marketing and communications deliverables (including B2B) such as collateral, letters, placemats, presentations, newsletters, RFP responses, promotions, sponsorship events, corporate initiatives. Demonstrates deep understanding of customer and business needs and continually identifies and explores new ideas and opportunities. Balances work across projects and internal/external clients to manage demands on key internal resources like Informatics, Creative Services, Corporate Communications and Medical Management. Provides counsel to sales and marketing leaders regarding solutions to strategic business or customer issues relating to total cost of care and customer experience. Implements marketing strategies and develops marketing materials to support internal business partners and corporate initiatives. Works closely Product, Marketing, Sales, Corporate Communications and Creative teams to create product marketing collateral to support presentations to clients, meetings and webinars, marketing campaigns, corporate projects/events and brand promotions. Plans content and delivery of customer-facing channels, such as websites, emails, and e-newsletters. Provides input to the Independence value proposition, providing feedback on emerging client trends and needs. Develops presentations and related materials for sales and IBX sponsored events and initiatives. Drives timeline, strategy and creation of presentations, marketing materials and communications for key accounts, business partners or corporate projects in consultation with sales or applicable business area. Leads internal discussions on utilization trends, draws insights and develops proposed solutions in consultation with sales, informatics, medical management, product, and U/W. Facilitates dry run meetings prior to all high profile presentations or in finalization of new IBC storytelling line modules to ensure content and speaking notes are on point. Develops the communication strategy for asset items such as digital communications, quarterly and annual communications, RPF finalist responses, customized campaigns and collateral to support corporate initiatives or the strategic needs of key accounts and partnerships based on emerging market trends and customers’ needs. May work with sales to develop client meeting cadence and meeting agenda topics for finalist, utilization review, quarterly communications and capability presentations using IBX storyline content. Qualifications Bachelor’s degree in Communications, Marketing, or related field or equivalent work experience. 5 years of marketing, communications, or related experience. Strong knowledge of marketing and communication principles, practices and techniques. Demonstrated ability to work well under pressure and manage and prioritize multiple projects in a deadline-oriented environment. Ability to draw insights from utilization reports and identify solutions. Advanced written and verbal communication skills. Highly effective interpersonal & organizational skills with ability to manage relationships up & down in a large corporate structure. Strong organizational and conflict resolution skills. Strong knowledge of market dynamics. Ability to work extended hours as needed. Independence has implemented a “Hybrid” model which consists of associates working in the office 3 days a week (Tuesday, Wednesday & Thursday) and remotely 2 days a week (Monday & Friday). This role is designated as a role that fits into the “Hybrid” model. While associates may work remotely on our designated remote days, the work must be performed in the Tri‑State Area of Delaware, New Jersey or Pennsylvania. IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability. Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app. #J-18808-Ljbffr Independence Blue Cross