Marketing Manager IV

DescriptionA client with Kforce is seeking a Marketing Manager IV to jon their team in Mountain View, CA.Responsibilities:* Own end-to-end release GTM strategy/execution for the client's Enterprise Suite and mid-market innovations* Build and run a release management framework across Pilot, Beta, and GA (stage gates, readiness criteria, alignment)* Establish tiering/governance to determine marketing investment based on expected impact* Act as central orchestrator across Product, Marketing, Sales, Customer Success, Comms, and Enablement* Drive continuous improvement of release processes through measurement and post-launch learnings* Partner with Product Management leaders to understand roadmap and priorities* Bring customer/competitive/market insights into roadmap discussions* Ensure roadmap aligns with ICP needs and business priorities* Advise Product teams on positioning, launch readiness, and adoption strategyPositioning, Messaging & Customer Value* Translate product capabilities into customer benefits and value propositions* Partner with Product Marketing on narratives/messaging for CFOs, finance leaders, controllers, and accountants* Focus communication on customer outcomes, not just features* Maintain messaging consistency across audiences and GTM motions* Drive internal readiness/enablement so customer-facing teams can sell and support adoption* Partner with Sales/CS to spot adoption opportunities and gather feedback* Define success metrics and measurement frameworks for launches* Analyze performance/adoption trends to find optimization opportunities* Build feedback loops from customers/field into future roadmap and GTM planningRequirements* 10+ years in product marketing, product management, or GTM roles within B2B SaaS/enterprise software* Track record leading complex, cross-functional product launches and release programs* Experience partnering with Product Management to shape roadmap and translate it into customer value* Strong storytelling and positioning skills - turning releases into strategic customer narratives* Strategic thinker who connects releases to broader company vision and competitive positioning* Experience shaping executive-level narratives with senior leadership* Strong program management skills across multiple teams and timelines* Cross-functional influence across Product, Marketing, Sales, Customer Success, Enablement, and Comms* Ability to drive change through influence, not authority* Strong executive presence and communication skills* Analytical mindset, using data and market insight to inform strategyPreferred Qualifications:* Background in ERP, accounting, finance, procurement, or payments software* Experience with mid-market/enterprise customers* Familiarity with launch governance or product lifecycle frameworks* GTM experience across Pilot, Beta, and GA stages* Comfort operating in ambiguity, especially with early-stage/beta products* Understanding of CFO office, finance workflows, and accounting personas* Experience in AI, platform, or multi-product ecosystemsKey Success Attributes:* Strategic storyteller connecting roadmap to market narrative* Builder who creates scalable processes from scratch* Change agent driving stakeholder alignment* Thrives in ambiguity, especially defining GTM for Pilot/Beta capabilities* Highly organized, able to juggle multiple launches at once* Customer-obsessed advocate in roadmap and positioning discussionsJob TypeContractCompensation77 - $87