Marketing Director

Key Responsibilities

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• Develop and execute the overall marketing strategy and annual marketing plan.
• Lead brand positioning, messaging, creative direction, and content across digital, social, print, and restaurant channels.
• Drive digital and social marketing, including emerging platforms, creators, influencers, and new content formats.
• Partner with Digital Marketing to grow loyalty, rewards, SMS, and guest retention programs.
• Optimize delivery platforms and e-commerce initiatives to improve customer acquisition and conversion.
• Partner with Culinary on menu innovation, limited-time offers, pricing, naming, and launches.
• Lead PR, influencer partnerships, community marketing, and wellness/fitness partnerships.
• Develop local marketing strategies and opening playbooks for new restaurant locations and markets.
• Use customer and market insights to identify trends and translate them into marketing opportunities.
• Manage the agency of record and other external marketing partners.
• Lead, coach, and develop the marketing team.
• Manage a multi-million-dollar marketing budget and measure spend against ROI.
• Monitor competitors and trends across restaurants, health & wellness, fitness, and sports nutrition.
• Collaborate cross-functionally to ensure marketing initiatives are executed consistently and effectively.

Qualifications

• 7–10+ years of experience in brand, digital, consumer, or growth marketing.
• Experience in multi-unit restaurants, fast casual, QSR, food & beverage, fitness, wellness, or sports nutrition preferred.
• 5+ years of leadership experience managing teams, agencies, and cross-functional stakeholders.
• Proven experience building consumer brands and driving customer loyalty and engagement.
• Strong knowledge of digital marketing, social media, loyalty/CRM, SMS, influencer marketing, and e-commerce
• Experience managing significant marketing budgets with a strong focus on ROI.
• Data-driven mindset with the ability to translate customer insights into actionable strategies.
• Strong understanding of consumer trends, brand strategy, and integrated marketing. xhyhwjd
• Excellent leadership, communication, collaboration, and project-management skills.