Outreach Coordinator

Willdan Lighting and Electric (WLE), a subsidiary of Willdan, is looking for an Outreach Coordinator in our New York, NY office, to support the Small Business & Nonprofit Program that promotes the installation of energy efficiency measures. The candidate must be able to work in a collaborative environment with our engineering staff, program managers, and sales teams to communicate with and educate small business and nonprofit building owners, board members, and contractors on energy efficiency measures.

Essential Duties and Responsibilities

• Promote the energy efficiency program by engaging in outreach activities, including inbound prospective customer support, trade show presentations, tabling at conferences or community resource fairs, webinars, and cold calling
• Develop outreach plans in collaboration with program management team to target key market segments to achieve the program's energy efficiency targets
• Provide tracking and reporting of relevant outreach KPIs for strategy analysis on a weekly, monthly, quarterly and ad-hoc basis
• Conduct and track outreach to customer leads delivered to Willdan via the Con Edison customer interest survey
• Utilize HubSpot to send marketing emails to prospective contractors and customers
• Attend industry events to identify and network with potential contractors and customers to participate in the program (minimum of 10 events per year)
• Support Con Edison with marketing efforts to create or update customer and contractor-facing marketing collateral
• Assist small business owners by providing clear and informative guidance on energy efficiency measures
• Assist with customer segmentation, targeting, development and maintenance of contact lists and communication efforts
• Prepare ad-hoc reports to track progress toward program goals
• Engagement in any and all areas critical to meeting program objectives
• Travel up to 10% of the time for program-related activities within the NYC metro area.

Job Requirements / Qualifications

• 2+ years of experience in energy efficiency, sustainability, or related field, with a proven track record in sales or outreach.
• Excellent communication skills, both written and verbal, with the ability to effectively communicate complex concepts to diverse audiences.
• Demonstrated experience in stakeholder engagement, relationship management, and collaboration with cross-functional teams.
• Knowledge of energy HVAC equipment and mechanical systems, including pumps, motors, variable speed drives, chillers, cooling towers, air handlers, chilled and hot water loops, and boilers
• Proficiency with the Microsoft Suite (Excel, Word, PowerPoint, Outlook)
• Sound reasoning, problem solving and critical thinking abilities
• A proactive, self-starter attitude

Preferred Qualifications

• Bachelor's degree in environmental studies, engineering, marketing or business
• Knowledge of energy efficiency regulations, policies, and standards at the local, state, and federal levels
• Client Retention Management (CRM) experience
• Certified Energy Manager (CEM) or similar certification is a plus

EEO Non-Discrimination and ADA Reasonable Accommodation Statement Willdan is an equal opportunity employer. Applicants are considered for all positions without regard to race, religious creed, color, age marital status, sex, sexual orientation, gender identity, gender expression, citizenship status, national origin, ancestry, religion, military service or veteran status, disability, medical condition, childbirth and related medical conditions, genetic testing, reproductive status or any other classification protected by federal, state or local laws and ordinances. Willdan does not discriminate on the basis of physical or mental disability where the essential functions of the job can be reasonably accommodated. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. If you need reasonable accommodation for any part of the application and hiring process, please notify us.

Willdan Lighting & Electric participates in E-Verify.