Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader
United States

Role Overview:
Shape how Genesys goes to market with Salesforce and ServiceNow, two strategic technology alliances with significant potential to expand enterprise adoption, pipeline, and customer value. This role owns the global marketing strategy for both alliances, setting joint priorities, influencing investment decisions, and connecting partner opportunities to Genesys growth objectives.

You will bring together senior sales and marketing leaders across Genesys, Salesforce, ServiceNow, and Global System Integrators to turn shared priorities into differentiated positioning and scalable go-to-market programs. Your work will help enterprise customers understand how integrated solutions across these ecosystems can strengthen customer and employee experiences while supporting broader digital transformation priorities.

As a senior individual contributor, you will have meaningful autonomy and visibility, using customer insights, partner priorities, market dynamics, and performance data to guide strategy and investment. The role provides exposure to high-priority enterprise initiatives and senior leaders across multiple global organizations, creating opportunities to deepen expertise in ecosystem strategy, partner-led growth, and complex enterprise go-to-market leadership.

Key Responsibilities:

• Own the global marketing strategy for the Salesforce and ServiceNow alliances, aligning joint priorities, investments, and programs to accelerate pipeline, bookings, and enterprise adoption
• Influence senior sales and marketing leaders across Genesys and partner organizations to establish shared priorities, strengthen executive alignment, and advance measurable business outcomes
• Lead differentiated joint positioning, content, campaigns, and enablement that clarify customer value and increase awareness and demand for integrated solutions
• Drive scalable global demand generation and account-based marketing programs that enable regional teams to activate consistently while adapting to local market opportunities
• Develop multi-partner go-to-market strategies with Global System Integrators that extend market reach, strengthen ecosystem relevance, and create new enterprise growth opportunities
• Direct joint marketing investments and market development funds, using performance insights to prioritize opportunities, optimize spend, and improve marketing contribution to pipeline
• Advise senior leaders on alliance performance, market opportunities, risks, and recommended actions to support strategic and investment decisions
• Champion new go-to-market approaches informed by customer insights, partner priorities, market dynamics, and program performance to strengthen the impact of the broader Genesys partner ecosystem

Required Qualifications:

• 10+ years of progressive B2B marketing experience, including substantial experience in strategic alliances, partner marketing, ecosystem marketing, or enterprise technology marketing
• Demonstrated success leading complex global alliance marketing or go-to-market strategies across organizations, functions, and geographic regions
• Proven ability to influence senior leaders, navigate competing priorities, and build strategic alignment in highly matrixed organizations
• Strong business acumen with experience translating partner strategy, customer needs, market insights, and performance data into marketing priorities and investment decisions
• Deep expertise in B2B demand generation, account-based marketing, digital campaigns, content strategy, and enterprise pipeline development
• Strong experience developing joint go-to-market programs with enterprise technology partners and managing joint marketing investments or market development funds
• Experience working within Salesforce, ServiceNow, or comparable enterprise cloud, SaaS, CRM, workflow, or digital transformation ecosystems
• Excellent executive communication, strategic planning, stakeholder management, and global program leadership capabilities

Preferred Qualifications:

• Experience leading joint go-to-market strategies with Salesforce and ServiceNow
• Experience partnering with Global System Integrators and developing multi-partner ecosystem programs
• Bachelor's degree in Marketing, Business, or a related field, with an MBA or relevant advanced degree preferred
• Experience operating across global markets and complex enterprise technology partner ecosystems

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits:

• Medical, Dental, and Vision Insurance.

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

Working at Genesys

• AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect:

• Our Talent Acquisition team reviews your application with the hiring team.

• A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

• Next, you'll meet the hiring manager and other members of the interview team.

• We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.

• After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

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Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.