Brand Experience Design Lead (Product & Systems)

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. The Opportunity As travel becomes more dynamic and real-time, how and when we communicate with travelers is a core part of the product experience. Notifications, messages, and transactional communications shape trust, clarity, and confidence throughout the journey. As a Product Design Lead, Expedia Brand (BEX) - you are a design, practice, and thought leader, highly visible at the organization level. You translate Expedia Group’s brand strategy into coherent, high-quality product experiences across surfaces and platforms, delivering value via design methods through programs that span the organization. You set the bar for design craft and systems thinking, shape vision and strategy, and foster a culture where bold ideas and rigorous execution coexist. What You’ll Do Define and drive end-to-end brand experience design for BEX, translating brand strategy into coherent, high-quality product experiences across platforms and surfaces. Create and evolve systems for visual language, interaction patterns, and design standards that ensure consistency, scalability, and flexibility of the Expedia Group brand within BEX experiences. Develop, drive, and teach best practices for problem framing and synthesis of customer and business insights, turning complex, ambiguous spaces into clear opportunity areas. Build and drive compelling customer experience vision and strategy and associated success metrics at the organization level. Lead complex design initiatives from discovery through delivery, including framing problems, synthesizing insights, exploring concepts, iterating on high-fidelity solutions, and guiding implementation quality. Define, drive, and teach exemplary visual and interaction design practice, championing simple, elegant experiences and holding the design organization accountable to a high-quality bar. Build an organizational culture that fosters innovation, encouraging creative ambition, collaborative development of ideas, and a culture of constructive design critique. Partner closely with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals, influencing strategy and roadmap decisions through design. Lead collaboration with key leadership stakeholders, contributing subject matter expertise to identify which processes should be standardized and which should intentionally differ. Provide guidance on the impacts of solutions across structure, process, and technology, ensuring the right linkages between brand, experience, and underlying systems. Guide the definition of foundational layers of design systems, architecting enterprise‑quality components, foundational utilities, tools, and highly functional proofs‑of‑concept. Contribute to major evolutions of design systems and capabilities at the platform level, ensuring coherence across BEX and broader Expedia Group surfaces. Create persuasive and compelling communication materials that connect vision, strategy, and action plans for audiences across the organization. Develop and adapt design processes that facilitate high‑quality design work and effective collaboration across disciplines and teams. Identify and integrate qualitative and quantitative insights, using customer research, experimentation, and business analytics to drive design decisions and measure impact. Guide teams and partners to remain focused on customer issues, ensuring that customer needs and outcomes stay at the center of decision‑making. Mentor and elevate other designers, providing clear critique, design direction, and frameworks that improve craft, process, and outcomes across the broader design and product teams. Apply a systems‑thinking and data‑informed approach to design decisions, including experimentation, measurement, and refinement, with familiarity in AI‑driven systems, tools, or workflows and how to apply AI/ML concepts to real world products. Minimum Qualifications 7+ years of related professional experience in product, UX, or brand experience design with demonstrable thought and domain leadership. Bachelor’s degree or higher in a related field (Design, Human‑Computer Interaction, User Experience or similar), or equivalent relevant experience. Relevant academic qualifications that help grow the team’s knowledge or expertise are welcomed but not required. Extensive experience as a product/UX designer with a strong focus on brand design within digital products, including ownership of complex, multi‑stakeholder initiatives. Proven track record designing and shipping end‑to‑end experiences in cross‑functional product teams, collaborating closely with engineering and product management from definition through launch. Demonstrated expertise in interaction design, visual design, and systems thinking, including the creation and maintenance of scalable design systems, pattern libraries, and brand guidelines. Functional skills breadth and depth: Expert in 2 core skills, strong in 2, and capable in 1–2 others across interaction, visual, systems, and/or strategy disciplines. Proficiency with modern design and prototyping tools and workflows, with the ability to work effectively within existing systems while evolving them based on product and brand needs. Preferred Qualifications Experience defining and evolving brand experience strategy for large‑scale consumer or platform products, including translating abstract brand platforms into concrete product behaviors and visuals. Background creating or leading multi‑surface design systems (web, app, email, marketing surfaces, and in‑product experiences), ensuring cohesion and flexibility across channels and brands. Demonstrated ability to influence senior partners and leaders, drive alignment across teams, and make data‑informed design decisions using experimentation, qualitative insights, and quantitative metrics. Experience collaborating on or integrating AI/ML‑enabled experiences in product surfaces (e.g., personalization, recommendations, or content generation) and safely integrating and operating AI/ML‑enabled solutions that improve outcomes. Proven success mentoring and guiding designers at different levels, helping shape design process, critique culture, and quality standards for brand and experience design within a product organization. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. The total cash range for this position in New York is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Benefits And Perks Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at About Expedia Group Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Important notice Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. #J-18808-Ljbffr Expedia Group