Brand Strategist

Colle McVoy

Colle McVoy is a full-service, certified B Corp agency known for building enduring relationships between forward-thinking brands and consumers. Recognized as a SABRE Disruptive Agency of the Year, Ad Age A-List Standout Agency, Adweek Midsize Agency of the Year, and a recent Adweek Agency of the Year shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more. Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation.

Job Overview

At Colle McVoy, our Strategists have a passion for tapping the full power of a brand to solve problems and inspire inventive creative solutions, including creative campaigns and activations; design efforts, including visual identity, retail and digital experiences; paid, owned and earned-media concepts and more. As a curious thinker, doer, creator, and explorer, a Strategist will thrive in helping cross-functional teams navigate through the gray toward fresh concepts that move both people and business results.

Responsibilities

• Contribute to great work across multiple client businesses, developing fluency in connecting research and data to strategic POVs and insights.
• Support the creation of clear, inspiring creative briefs by articulating concise findings from data, framing implications for clients, and shaping compelling strategic narratives that inspire integrated teams.
• Compile relevant research without explicit guidance; identify and implement research agendas with clear objectives and desired outcomes.
• Design mixed-method research plans (qualitative, quantitative, behavioral, platform data) for client and new business needs.
• Spot meaningful patterns across culture, data, and behavior, and develop insights that directly drive creative or experience decisions.
• Collaborate with cross-functional teams to inform brand and go-to-market strategies across social, digital, content and brand experience.
• Produce clear strategic artifacts (briefs, maps, frameworks) and use AI and traditional craft tools to explore multiple directions quickly.
• Present clearly and confidently to clients with guidance, and lead sections of major presentations independently.
• Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities.
• Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development.
• Contribute to team morale, mentor Associate Strategists informally, and improve teammates' work through clear feedback and facilitation.
• Integrate AI into workflow to increase speed and option generation; write effective prompts and validate outputs critically.

Required Skills

• Compiles relevant research without explicit guidance, and designs mixed-method research plans across qualitative, quantitative, behavioral, and platform data.
• Writes clear briefs, prompts, and documents that others can act on immediately, and explains complex ideas simply to mixed audiences.
• Spots meaningful patterns across culture, data, and behavior, and develops insights that directly drive creative or experience decisions.
• Produces clear strategic artifacts (briefs, maps, frameworks) and compelling strategic narratives that inspire creatives.
• Contributes meaningful content to presentations and workshops, and leads sections of major presentations independently.
• Manages workflow smoothly across hybrid and remote teams; gives constructive feedback and collaborates across disciplines.
• Delivers reliably and communicates status proactively; anticipates needs and removes friction for teams.
• Makes others' work easier through clarity and support; identifies emerging opportunities during everyday work.
• Understands project roles, timelines, and dependencies; flags scope risks early.
• Uses AI tools for research, brainstorming, and synthesis responsibly; writes effective prompts and validates outputs critically.
• A positive, proactive, make-it-happen attitude.
• Passion for brilliant work, great strategy, and a constant drive to make things better.
• Curiosity about what makes a brand meaningful, what is driving and influencing culture, and why people do what they do.
• Growing experience across both B2C and B2B brand platforms and go-to-market strategies.
• Strong understanding of cultural and technological trends and their impact on brand strategy.
• Highly organized and detail-oriented.

Qualifications

• Bachelor's degree or equivalent industry experience.
• 2+ years of strategic planning or a strategically driven role required.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Demonstrated experience using AI tools (e.g., LLMs, research and synthesis platforms) responsibly in day-to-day strategic work.
• Ability to travel as needed.

At the time of posting, the base salary for this position ranges from $60,000 to $75,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle Mcvoy

Named a 2024 Innovation SABRE Disruptive Agency of the Year, an Ad Age A-List Standout Agency, Adweek's 2023 Midsize Agency of the Year, and a 2025 Adweek Agency of the Year Shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more.

Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Our client roster includes some of the world's most recognized brands, including 3M, CHS, Dairy Queen, Crystal Farms, Frank's RedHot, Jackson Hole Travel & Tourism, Instant Pot, McCormick & Company, Perdue Farms, Target, U.S. Bank, and more. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation.

We are an Equal Opportunity Employer.