Senior Technical Partner Marketing Manager

Requirements 5+ years of experience in technical marketing, developer relations, partner marketing, or content marketing in a B2B technology company Strong technical writing skills with the ability to create content for developer and engineering audiences Experience working with cloud platforms, APIs, databases, or infrastructure products Comfort collaborating closely with engineering and product teams Ability to plan and execute webinars, workshops, and virtual programs independently Track record of creating content that drives measurable developer engagement or pipeline A self-starter mentality. You don't wait for a brief. You go find the story (Desirable) Experience marketing to developers or within developer ecosystems (Desirable) Familiarity with databases, distributed systems, or cloud-native infrastructure (Desirable) Background in AI/ML ecosystem partnerships or ISV marketing (Desirable) Experience with dev rel community building (forums, Discord, GitHub, Stack Overflow) What the job involves We’re hiring a Technical Partner Marketing Manager to help shape and amplify the narrative across CockroachDB’s partner and ISV ecosystem We’re looking for someone with strong partner marketing experience, a clear point of view on modern infrastructure and AI, and the ability to build credibility across social channels, developer communities, and industry events Reporting to the Head of Corporate Marketing, you’ll work closely with partner engineering, alliances, and product marketing to turn integrations and technical work into compelling content, thought leadership, developer programs, and go-to-market campaigns that drive awareness and adoption You’ll help turn partner integrations and technical innovation into stories developers and technical buyers actually care about — strengthening CockroachDB’s position within the evolving AI and cloud ecosystem Own the Partner Marketing Narrative Lead go-to-market storytelling for strategic technology partners across cloud, AI, and ISV ecosystems Create technical content, co-marketing campaigns, and developer-facing assets that drive awareness, adoption, and engagement Translate integrations and engineering work into clear, compelling narratives for developers and technical buyers Align partner launches and content with the broader integration roadmap and company positioning Be the Technical Voice of the Ecosystem Serve as a public-facing voice for Cockroach Labs across social channels, webinars, events, and developer communities Bring a strong point of view on AI-native applications, distributed systems, and modern infrastructure Build credibility with technical audiences through thought leadership, storytelling, and ecosystem engagement Drive Ecosystem Growth Help position CockroachDB as the trusted data layer for AI-native and modern applications Create demos, technical walkthroughs, and partner content that help developers build with CockroachDB Partner cross-functionally with engineering, product marketing, alliances, and demand gen to amplify partner initiatives and support pipeline growth Track performance and continuously refine content and programs based on engagement, awareness, and business impact In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen By 60 days, you'll publish your first technical partner content pieces, launch a webinar or virtual event with a priority ISV partner, and establish a content calendar tied to the integration roadmap By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active dev rel engagement in at least two ISV ecosystems, and measurable partner content contributing to awareness and pipeline #J-18808-Ljbffr