Campaign Marketing Manager

Campaign Marketing Manager

Beable is revolutionizing literacy education by leveraging AI and cutting-edge technology to pioneer Career-Connected Literacy™, a groundbreaking approach that bridges the gap between literacy growth and workforce readiness. For the first time, all students receive a personalized pathway to literacy proficiency and gainful employment, no matter where they start out. Our innovative platform fosters deep engagement, empowers students to take ownership of their learning, and introduces them to career opportunities at their reading level and in their language. Career-Connected Literacy is not just a gamechanger, it's a life changer. Beable is currently seeking a Campaign Marketing Manager who is as passionate as we are about re-imagining lifelong success for students!

You will use your experience owning all aspects of marketing campaigns to lead strategy, execution, and optimization of Beable marketing campaigns across the full customer lifecycle. This is an individual contributor role, reporting to the Senior Director of Marketing, focused on building end-to-end campaigns that drive pipeline, product adoption, and long-term customer growth. You will work closely with Sales, Customer Success, Product, and Data teams to ensure campaigns are targeted, timely, and measurable.

Primary Responsibilities

• Campaign Ownership & Execution
• Own all aspects of marketing campaigns from concept through launch and post-campaign analysis.
• Plan and execute multi-channel campaigns supporting lead generation, nurturing, onboarding, adoption, and retention.
• Translate business objectives into clear campaign strategies, timelines, and success metrics.
• Lead Generation & Pipeline Support
• Design and execute lead generation campaigns to drive qualified leads and pipeline growth.
• Partner with Sales to align campaigns with pipeline needs.
• Build and optimize lead nurture journeys.
• Customer Engagement & Retention
• Create lifecycle campaigns that support customer onboarding, engagement, expansion, and renewal.
• Continuously test and refine messaging, segmentation, and cadence to improve engagement and retention.
• HubSpot Management
• Build and manage campaigns, workflows, lists, segmentation, and automation in HubSpot.
• Maintain clean data, consistent campaign structure, and accurate attribution.
• Use HubSpot reporting to monitor funnel performance and lifecycle impact.

Job Requirements and Qualifications

5+ years of experience in campaign marketing, lifecycle marketing, or demand generation

2+ years of hands-on experience managing campaigns in HubSpot

Proven experience owning campaigns end-to-end, including lead generation and lifecycle marketing

Experience working in EdTech (preferred) or other SaaS environments

Strong working knowledge of Excel for data management

Experience using Outreach or similar platform

Highly organized with strong attention to detail

Data-driven and comfortable using metrics to guide decisions

Strong communicator and collaborative partner

Proactive, accountable, and comfortable owning outcomes

Why Work at Beable?

Work with Purpose. You'll make an impact on the lives of hundreds of thousands of learners.

We are a Public-Benefit Corporation united by a powerful purpose and common set of values.

Solve a Vital Challenge. Bring equity to education and to life through the first all-in-one system that directly connects literacy to life-readiness.

Create your Future. Hone your skills at a collaborative, thriving education technology start-up that has an incredibly exciting future.

Be Yourself. Beable is an equal employment opportunity employer and a proud women-owned business that is committed to diversity and inclusiveness.