Head of Content

Job Description

About Us

At Biz2Credit, we look for individuals who are ready to join a dynamic and innovative fintech company on a mission to change the lending landscape for small businesses. Our values of Collaboration, Responsibility, Empowerment, Disruption, Innovation, and Trust guide everything we do, and our purpose of helping small businesses succeed drives us forward.

As a company, we believe that with the right tools and support, small business owners can achieve their dreams, and we're here to make that happen. That's why we're dedicated to developing cutting-edge solutions, like our Biz2X platform, a fully configurable SaaS solution that leverages artificial intelligence and machine learning to make lending more efficient, effective, and accessible.

But we're more than just another fintech company. We're a team of individuals who bring their unique personalities, backgrounds, and experiences to work every day. We believe that diversity makes us stronger, and that's why we value a culture that is inclusive and supportive. We're looking for people who are excited about the opportunity to make a difference, who want to work in an environment that is both challenging and fun, and who are eager to bring their whole selves to work.

So, if you're someone who is eager to join a company that is making a real impact, who values a positive and inclusive workplace culture, and who is ready to be a part of a team that is changing the lending landscape, we want to hear from you. Come join us and be a part of something truly special at Biz2Credit.

About the Role

Biz2Credit is seeking an experienced, multi-faceted Head of Content & Creative to own and evolve our brand identity, messaging, and multimedia content strategy. Reporting directly to the Chief Marketing Officer (CMO), you will lead brand consistency and creative execution across copy, visual design, and video production. You will bridge editorial storytelling with performance marketing, ensuring that every piece of content—from educational guides for small business owners to high-converting ad campaigns—aligns with Biz2Credit's mission, compliance standards, and growth goals.

Primary Responsibilities

1. Copywriting Expertise & Editorial Oversight

• Direct and execute end-to-end messaging across digital channels, including website content, SEO, email campaigns, landing pages, whitepapers, social media, and ad copy.
• Maintain a distinct, authoritative, and empathetic brand voice tailored to small business owners, financial partners, and industry stakeholders.
• Oversee internal copywriters and freelance networks, editing content for clarity, narrative flow, brand tone, SEO, and conversion performance.
• Translate complex financial products, commercial lending mechanisms, and fintech innovations into clear, compelling, and accessible messaging.

2. Visual Strategy & Design Direction

• Lead visual strategies across all brand assets, ensuring high design standards for web, mobile, marketing collateral, executive pitch decks, and digital ad campaigns.
• Collaborate closely with UI/UX designers, visual designers, and web developers to build seamless user journeys and engaging digital touchpoints.
• Establish creative review and QA processes to maintain visual brand integrity across all consumer-facing and corporate channels.
• Provide creative direction and tactical guidance to design teams working within design platforms (e.g., Figma, Adobe Creative Cloud).

3. Video & Multimedia Production Leadership

• Direct end-to-end video strategy and production, including TV/CTV ad campaigns, customer testimonials, educational explainer series, and social video content.
• Oversee storyboarding, scripting, production schedules, motion graphics, and post-production workflows.
• Drive innovation with modern media formats (short-form video, podcasts, webinars) to expand Biz2Credit’s audience reach and engagement.

4. Brand Governance, Compliance & AI Integration

• Build, formalize, and enforce Biz2Credit’s global Brand Guidelines, covering visual design systems, typography, color palettes, tone of voice, and asset usage rules.
• Partner with Legal and Compliance teams to ensure all advertising, copy, and visual disclosures adhere to financial marketing regulations and lending compliance standards.
• Serve as central brand steward, empowering cross-functional teams (Product, Partnerships, Sales,HR, Executive) with scalable content toolkits, templates, and self-serve design resources.
• Evaluate and integrate creative tools and workflows (e.g., content generation, asset optimization, editing/transcription) to increase team efficiency without sacrificing quality or brand voice.

Required Qualifications & Experience

• Experience: 10+ years of experience in content marketing, copy leadership, and creative direction, ideally within fintech, commercial lending, financial services, or B2B SaaS.
• Portfolio: A strong portfolio demonstrating copywriting leadership, visual design oversight, and high-impact video/multimedia campaigns.
• Copy & Performance Tone: Mastery of written communication with a proven track record of writing high-converting performance copy alongside authority-building long-form content.
• Creative Platform Literacy: Strong working knowledge and creative direction capabilities within Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro/After Effects) and Figma . Hands-on editing/design skills are a plus, but the emphasis is on directing and evaluating output.
• Leadership & Operations: Proven success leading internal creative teams, managing external agencies, videographers, and freelance networks while maintaining quality control.
• Compliance & Financial Literacy: Familiarity with financial advertising regulations, lending disclosures, and compliance review processes.
• Data-Driven & Modern Execution: Strong understanding of SEO best practices, performance metrics (CTR, conversion rates, engagement), and leveraging analytics and AI-driven workflows to guide creative decisions.