Marketing Programs Manager

Marketing Programs Manager

The Marketing Programs Manager is responsible for planning, executing, and optimizing integrated marketing programs that support organizational and departmental goals. This role partners closely with all marketing functions, as well as cross-functional teams to ensure programs deliver measurable impact and cohesive brand experiences across marketing and event portfolios. This role will manage all activities related to the processing and tracking of all Marketing requests and projects. The ideal candidate is highly organized, data-driven, collaborative, and skilled at managing multiple initiatives in a fast-paced environment.

Critical components of this role includes leading the organization's flagship summits and regional event strategies, owning program architecture, customer engagement strategies, operational execution, and reporting on measurable impact towards organizational and departmental objectives.

This position is based in Phoenix Arizona; Denver Colorado; or Grand Junction, Colorado and requires local residency in one of these base locations. Our strategic flexibility allows for local work from home opportunities.

Essential Duties and Responsibilities Include the Following:

• Work closely with the VP of Marketing, Director of Marketing, and Marketing team members to manage incoming and current projects.
• Build program roadmaps, timelines, and resource plans.
• Partner with internal stakeholders to define program goals, target audiences, messaging, and KPIs.
• Manage day-to-day program operations, ensuring deliverables stay on time, on budget, and on brand.
• Manage large-scale, complex projects from concept through execution, coordinating multiple workstreams, scope, contributors, timelines, and dependencies to ensure successful delivery.
• Coordinate with various teams to develop campaign assets.
• Route work for approvals, ensuring alignment and stakeholder visibility.
• Champion best practices for planning, execution, measurement, and collaboration.
• Support budgeting, forecasting, and resource allocation for program activities.
• Create and maintain documentation, workflows and templates to strengthen marketing operations (i.e., Request Intake, Campaign Templates, SOWs, Agendas, and Timelines).
• Serve as the primary point of contact for the marketing department's shared inboxes, as well as the organization's general inquiry inboxes, managing incoming communications and directing to the appropriate departments.
• Lead the strategic planning, development, and execution the organization's annual flagship summit, including event positioning, attendee experience design, content development, campaigns, sponsorships, registration, speaker and agenda communications, branding, and post-event impact reporting.
• Track and analyze conference marketing performance, including attendance trends, engagement metrics, and post-event feedback.
• Collaborate with external vendors, agencies, and event partners to support conference planning and execution.
• Oversee a portfolio of regional events and engagements, ensuring alignment with organizational growth and market strategy.
• Monitor program performance using analytics tools and dashboards.
• Provide insights and recommendations to improve program effectiveness and ROI.
• Regularly report program results to stakeholders, highlighting successes, learnings, and next steps.
• Partner with the Executive Leadership Team to secure speaking opportunities, from proposal development through presentation planning and execution.
• Organize and lead cross-functional meetings and project check-ins with confidence.
• Performs other related duties as assigned.

Skills

• Excellent writing and editing skills; ability to adapt writing style for different audiences. Excellent communication, collaboration, and presentation skills.
• Ability to lead cross-functional initiatives at an enterprise level.
• Expertise in event experience design, audience engagement strategy, and content programming.
• Strong analytical mindset with experience using data to inform decisions.
• Strong understanding of multi-channel marketing tactics and digital best practices.
• Proven ability to work independently as well as ability to effectively work in a team environment and maintain strong working relationships at all levels.
• Ability to plan, organize, manage, and prioritize multiple tasks and projects efficiently and effectively.
• Ability to work in a fast-paced environment and consistently meet strict deadlines.
• Detail oriented, especially as it relates to time management.
• Ability to embrace changes and adjust quickly to work demands and shifting priorities.
• Proficiency with marketing tools such as CRM, marketing automation systems, project management software, and analytics platforms.

Education/Experience

• Minimum of 5 – 7+ years' experience in related field required.
• Bachelor's Degree in Marketing, Communications, or related field required.
• Experience in planning, coordinating, and tracking of projects and/or programs is required.
• Experience supporting or managing events and large-scale marketing initiatives is required.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

The position may require occasional availability for after-hours work, outside of regularly scheduled hours.

The position may require ability to periodically drive to and from clients, conferences and / or events; and / or limited travel.

This position is expected to be exposed to, process, or handle sensitive information including but not limited to Protected Health Information (PHI), Personally Identifiable Information (PII), financial information, etc. As such, the holder of this position is expected to comply with all applicable laws, regulations, organizational policies, and compliance expectations.

Physical Demands

The physical demands described here are representative of those necessary to perform the essential functions of the role:

• Frequent communication and information exchange.
• Regular movement within the office to access equipment and materials.
• Ability to remain stationary for extended periods (approximately 50% of the time).
• Continuous use of computers and office equipment (e.g., keyboard, monitor, printer).
• Frequent handling of materials up to 10 lbs; occasional handling up to 30 lbs.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities and / or qualifications associated with the job.

Benefits: The organization provides a comprehensive benefits package. For details, please request a Benefit Summary from our Benefits Department.

The organization is an inclusive Equal Opportunity Employer. We do not discriminate on the basis of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other status protected by law or regulation.