Senior Associate Brand Manager

Senior Associate Brand Manager

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood

Job Description Summary

The Marketing organization is responsible for developing the long-term strategy for the brand, building differentiated market positioning, developing superior brand mixes, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives. The Senior Associate Brand Manager will report directly to the Brand Manager on the business and assist in managing the brand its sub-lines. The Senior Associate Brand Manager will be responsible for leading the planning, execution and analysis of various business initiatives. This role will gain broad exposure to all functional activities on the brand's business (including but not limited to Consumer Insights, New Products, Sales, Operations, and Finance). In this role, the SABM will lead consumption and be relied upon for analytical insights that help shape and develop business strategy in conjunction with the Brand Manager. Additionally, this role will manage communications projects with Bel's agencies across advertising creative, media, PR, and consumer promotions.

Essential Duties and Responsibilities

Business Management and Analysis: uses consumption/panel and shipment data, sales performance, and financial analysis, and market trends to understand key business metrics and competitive activity. Makes business recommendations based on key findings.

Communications Planning and Execution: leads IMC plan execution in partnership with the integrated agency team, participates in the integrated agency team comms planning process and program development to drive breakthrough marketing programs.

Brand Strategy: translates brand strategy into channel-specific strategies and executions.

Packaging: includes leading changes to base product and promotional packaging as needed.

Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.

Commercialization Management: leads innovation and renovation commercialization and launch; includes leading the project through the stage gate process, working with cross-functional partners, ensuring a successful launch, and performing post-launch analysis.

Budget Management: leads day-to-day marketing budget management in partnership with Finance

Qualifications and Competencies

Minimum Bachelor's degree required, MBA preferred

4+ years of Brand Marketing experience (CPG preferred)

Specific Competencies Required Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills. Must be an independent and proactive contributor that can excel in changing and ambiguous situations. Demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training. Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional and agency partners.

Performance Expectations Quality, accuracy, timeliness, reliability, and ownership of work performed. Ability to gain the trust and respect of management, coworkers, vendors, and agency partners. Maintain the integrity of confidential business and product information; can make decisions in a complex environment without having all the information at hand. Gives and can receive ongoing, straightforward, and constructive feedback; develops trustful relationships and engages teams towards common objectives.

Working Conditions: Work is performed largely in an hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Total Rewards Base Salary: $120,000 – $125,000 Bonus Opportunity: 20% 401(k) plan Medical, dental, and vision coverage, plus PTO available