Manager, Hair Care Brand.Com
Full-time
Aveda Transportation and Energy Services
Description
The Online Manager leads Online team under Online Senior Director and work in partnership with Brand and KAMO team while overseeing Online teams of all Brand clusters.
Online Senior Manager is accountable for overall brand clusters Online performance/Online campaign performance and sales execution for all brands Brand.com/3PP.
Key Accountabilities (but are not limited to):
1.Online Strategy
- Online Strategy Planning Drive execution, optimization and success of online campaigns to deliver Online P&L for the brand cluster
- Make product selection, assortment, and pricing decisions for brand.com/3PP
- Make decisions on promotions items (including collateral) and creative concepts for brand.com/3PP
- Develop Sales objectives, plans, and programsfor brand.com/3PP
- Develop plans for merchandizing, website design, and PR for brand.com/3PP
- Develop omni calendar in collaboration with Brand Inventory Planning
- Lead management of brand.com's inventory and align it with online marketing calendar and in collaboration with DPIM and brand Online budgeting
- Partner with Brand to allocate P&L statement for each brand's brand.com/3PP within the cluster and affiliate team
- Partner with Brand to prepare a budget plan for brand.com/3PP that takes into account each brand's strategy, in-store conditions, and past results
- Online Campaign Performance Management
- Drive to optimize each brand's Online campaign performance for brand.com/3PP in partnership with Brand teams
- Ensure to align each brand's Online campaign performance with Brand's objectives
- Analyze Online campaignand functionsof its competitors and report to Online Senior Manager
- Analyze Online campaign following completion and share insights with Brand to incorporate to optimize future campaigns
- 3PP Sales Execution
- Ensure merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
- Monitor 3PP to ensure proper execution of merchandizing for each brands up to date
- Develop 3PP strategy based on Communicating goals internally &externally and executing those goals successfully
- Preparing and delivering presentations to different audiences, and performing ad-hoc analysis as needed
- Producing monthly reports that reflect overall marketplace financial performance and key performance indicator
- Brand.com Sales Execution
- Lead merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
- Drive proper execution of merchandizing
- Leadbrand.com to ensure merchandizing is up to date
- Channel Activation
- Develop specific implementation programs and campaigns for brand.com/ 3PP to maximize traffic, conversions, retention
- Highlight key areas where the Brandneeds strategic and/or operational support from APAC
Vacancy posted 3 days ago
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