Category Manager - Liquor Channel

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Company/Location Overview

Why Sazerac? 

• Innovative and Forward-Thinking:  Join a company that values innovation and excellence and is driving the future of the beverage industry.
• Rich Tradition:  Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.
• Collaborative Environment:  Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.
• Career Growth:  Benefit from continuous learning opportunities and career development programs to advance your career.

Job Description/Responsibilities

Note: This role is fully remote. No flexibility outside of these locations: Florida (Tampa, Miami or Orlando, Georgia (Atlanta), Texas (Dallas or Houston).

This Category Manager-Liquor Channel role is built for someone who wants their work to directly influence how we win in-store. You’ll partner closely with Sales to turn data into sharp, actionable strategies that drive distribution, shelf expansion, and real growth across the liquor channel. We’re looking for someone who moves beyond “what happened” and consistently pushes toward “what should we do next.” You’ll have the autonomy to own your work end-to-end in a remote environment, with clear visibility and impact on the business.

What You’ll Do

• Own the full process- from pulling and analyzing raw, imperfect data to turning it into clear, compelling selling stories that Sales teams can use to win in market• Partner closely with Sales, ensuring insights show up in customer conversations and translate to execution on the shelf• Proactively identify and prioritize growth opportunities across assortment, shelving, pricing, and promotions - and push them through to action• Build high-impact tools and visuals that make it easy for the field to act on insights• Stay connected to the market and validate your thinking in-store, ensuring strategies reflect real-world conditions and actually deliver results

Qualifications/Requirements

Required:  

• Bachelor’s degree in business, Marketing, Economics, or a related field

• 6+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG or beverage industries

• Proven ability to turn data into clear, customer-facing recommendations that drive measurable business results
• Strong expertise in syndicated data (Nielsen, Circana), numerator, panel data, and retailer-specific platforms
• Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau)

Preferred:

• Experience supporting large national or regional retail accounts, particularly in high-volume environments• Background in beverage, alcohol, or other DSD categories• Experience with advanced data tools (e.g., SQL, Alteryx, Tableau) or building scalable reporting solutions

Culture and Benefits

A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage: Options to cover family members, including domestic partners.
• 401(k) Plan: Immediate access to a matching 401(k) plan.
• Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness: Access to mental health care and wellness incentive programs.
• Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Training and Development: Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement.Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.