Director of Product, AI Automations

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.

Entrata Software, a leading provider of property management solutions, is seeking a bold and visionary Director of Product, AI & Automations to launch and lead a new product vertical focused on transforming operational efficiency through AI-native process automation. This high-impact role will own the charter for redefining how property management teams and internal stakeholders automate workflows, boost productivity, and scale intelligently.

If you're driven by outcomes, energized by ambiguity, and thrive at the intersection of product strategy and cutting-edge AI, we invite you to shape the future of property tech at Entrata.

Responsibilites

• Foundational Team Leadership: Build and lead a new product team focused on automating high-value business processes across Entrata’s platform. Hire and mentor product managers and other key contributors.
• Vision & Strategy: Define and evangelize a compelling product vision for AI-powered automation, aligned with Entrata’s strategic priorities, customer needs, and platform roadmap.
• AI-First Product Development: Lead discovery and development of intelligent features using LLMs, multi-agent orchestration, and tool integrations that deliver measurable ROI to internal users and enterprise customers.
• Cross-Functional Execution: Partner closely with engineering, design, operations, go-to-market, and AI platform teams to deliver seamless automation experiences across workflows.
• Use Case Prioritization: Identify, scope, and prioritize the most impactful business processes to automate, leveraging customer input, data insights, and internal partner feedback.
• Enterprise-Scale Enablement: Design automation capabilities that scale across diverse property portfolios, configurations, and compliance environments.
• Customer & Stakeholder Advocacy: Serve as the internal and external face of Entrata’s automation vision—engaging with customers, partners, and industry peers to ensure product-market fit and influence go-to-market strategy.
• Metrics-Driven Impact: Define and track product KPIs (efficiency, adoption, time saved, error reduction, etc.) and use these insights to iterate and refine product offerings.
• Stay Ahead of the Curve: Stay current on AI and automation trends, emerging technologies (RAG, tool use, autonomous agents), and evolving LLM capabilities to inform product direction.

Minimum Qualifications

• Bachelor’s degree in Computer Science, Engineering, or a related field, or an advanced degree in Business, Law, or a technical domain.
• 10+ years of experience in product management or adjacent roles within the software industry, with 7+ years managing product or technical teams.
• Fluent in applied AI and LLMs across the SDLC , with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale.
• Proven track record of launching and scaling complex B2B software products, especially those involving automation, AI, or operational tooling.
• Experience with enterprise customers and internal tooling environments; ability to balance internal business needs with customer-facing automation features.
• Exceptional communication, leadership, and organizational skills, with a bias for action and experimentation.
• Deep familiarity with agile/scrum methodologies and modern product development tools.

Preferred Qualifications

• Experience as a software engineer, technical product manager, or ML/AI product owner.
• Exposure to process automation platforms (e.g., Zapier, UiPath, Workato) or workflow orchestration tools.
• Experience building internal tools or developer-facing platforms.
• MBA or equivalent strategic leadership training.

Benefits:

Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage , including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being , access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.

Family-centric leave policies supporting new parents during significant life events.

Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community .

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

Currently, Entrata hires in Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, and Illinois for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law

But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?