Senior Director, Marketing Media

Sr. Director, MediaGEICO is seeking an innovative Sr. Director, Media to lead the modernization of our media practice. This individual will oversee GEICO's omnichannel media strategy, lead end-to-end planning and drive executional excellence across all lines of business. The ideal candidate will have a strong track record in leading high performing teams in a matrixed environment operating at a rapid pace. Previous oversight of significant media budgets and experience stewarding large agency teams are required for this role. A successful candidate will demonstrate mastery of the art and science of Media.GEICO is one of the largest advertisers and recognized brands in the country. As such - this is a uniquely significant role that influences advertising and culture, while overseeing one of Company's most critical investments.Our department's hybrid model is 3 days per week in office, with flexibility. Marketing offices are in Chevy Chase, MD and Manhattan, NY.Key ResponsibilitiesMedia LeadershipEngage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executivesRepresent the company's interests in key media engagements to ensure program efficacy across all areas of investmentBuild and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governanceMedia Strategy OwnershipResponsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworksDesign annual and half-year media strategies across GEICO's end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiativesDevelop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sourcesDeliver hands-on negotiation leadership on high profile investment agreementsBudget StewardshipOversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business prioritiesLead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPsDevelop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modelingChampion marketing governance and steward brand safety in all elements of the media ecosystemInvestment Efficacy & OptimizationDesign modern analytical frameworks to allocate and optimize media investments effectivelyUtilize all available resources and pursue new solutions for assessing and optimizing to increase effectiveness and efficiency of our media investments, driving transparency and accountabilityDemonstrate strong analytical skills with an ability to uncover and interpret insights from performance, identifying the "so what" that will drive actionable recommendations for impactPartner with Data Sciences to further the scale of re-marketable consumers across the GEICO ecosystem, while also increasing the depth of understanding of our audiencesDrive InnovationIdentify and pursue white space opportunity and emerging innovations to give GEICO a competitive edge in winning consumer attention and brand favorChampion innovation agenda and AI experimentation to grow consumer impact and efficiently scale capabilitiesTeam DevelopmentBuild an internal team of high performing media professionals, while managing a large agency partnershipFoster collaboration across Marketing practices to drive integrated campaign planning and executionDesired OutcomesDrive measurable growth in customer acquisition, engagement, and retentionOperationalize AI to enhance media effectiveness, improve personalization and optimize media and content investmentsPromote a work environment that fosters high performance, innovative creativity, data-informed decision making, rational risk taking and accountabilityIdeal Experience15+ years of experience in media planning, buying, and strategic partnership development advanced knowledge of both traditional and digital media channels, with the ability to plan at both the local and national levelsExperience leading high performing teams is a mustExperience working on portfolio brands is a plusSuccessful track record of providing strategic recommendations and performance analyses to senior leadershipWell-versed in audience development/activation (1/2/3P data)Experience with analytical models such as MMM with a deep understanding of how to leverage such models to forecast spending and attributionPrevious Upfront planning experience, directing negotiations with suppliersSuccess in navigating ambiguity and fast-paced marketing environments previous positions in transformational organizations a plusRequires travel (20% of time) including occasional weekend travel and off-hour projectsCore CompetenciesDrive Innovative Business Improvements: Develop insights into solutions that result in organizational improvementsBalance Immediate and Long-Term Priorities: Seek to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goalsDeliver Results: Focus on the critical objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectationsImport and Export Good Ideas: Relentlessly seek, share, and adopt ideas and best practices in and outside the Company; embrace change introduced by othersMake the complex simple through brainstorms, workshop, and educational summits, you empower others to learn and action your lessonsOutstanding judgement ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solveEffectively fields immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICOAnnual Salary $195,000.00 - $315,000.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.At this time, GEICO will not sponsor a new applicant for employment authorization for this position.The GEICO Pledge:Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs.We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career and your potential in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being.Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.Access to additional benefits