Director, Data Strategy (Adobe Analytics)

The Role We are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote. You’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drives game-changing performance for clients in a fraction of the time when compared with industry standards. You’ll also partner with Product to help ideate and influence the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services. You will serve as a trusted advisor to senior clients, driving clarity in how data informs media, creative, and customer decisions, while building scalable frameworks, analytics products, and data pipelines in partnership with cross-functional teams across Product, Engineering, and Client Services. This role blends high-level client engagement and business strategy with technical consultative rigor in data collection, advanced analytics, measurement, and automation. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. Benefits Remote‑first culture Unlimited PTO Extended Holiday break (Winter) Flexible schedules Work from anywhere options* 100% paid parental leave 401(k) matching Medical, Dental, Vision, Life, Pet Insurance Sponsored life insurance Short Term Disability insurance and additional voluntary insurance Annual Class Pass credits and more! The anticipated annual salary for this role will range from $140,000 - $175,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

• This position may be performed remotely in most states within the US, with some exclusions
• *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• **This position is not eligible for immigration sponsorship

You Will Be Partnering with a cross‑functional team of exec‑level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high‑quality, cross‑channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis. Leading cross‑functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high‑quality data solutions, insights, and measurement frameworks across our client portfolio. Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data‑driven recommendations that inform media mix, audience strategy, and creative performance. Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well‑documented, and integrated into broader client strategies. Supporting growth: Pitching new business opportunities by articulating the differentiated value of Wpromote’s Data Strategy & Analytics services and proprietary Polaris solutions. Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products. Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards. Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture. Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high‑performing, client‑first environment centered on curiosity, professional accountability, and relentless optimization. You Must Have 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles. Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud. Strong understanding of additional marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS). Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing. Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms. Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context. Exceptional executive communication and client‑facing experience, with the ability to bridge technical and business perspectives. Proven project management skills, capable of managing multiple teams and engagements simultaneously. Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions. Nice To Have Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services. Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics. Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools. Background in developing or integrating data products or internal analytics platforms. Experience leading analytics teams within a performance marketing or digital agency environment. Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. #J-18808-Ljbffr Wpromote,-LLC-