Performance Metrics & Optimization Manager, Senior Vice President

Citi is looking for a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for one of the most dynamic consumer cards marketing organizations in financial services. Sitting within the U.S. Consumer Cards Marketing Business Execution team, this role shapes how hundreds of millions of dollars in marketing investment are measured, optimized, and governed. If you are a finance-forward leader who thrives on turning complex data into P&L outcomes, this is a high-visibility opportunity to own the analytical and operational backbone of a major marketing franchise. Responsibilities: Lead the quarterly marketing investment allocation process for U.S. Consumer Cards, applying profitability metrics to optimize budget decisions and P&L performance across the portfolio. Own Cost Per Account reporting end to end, integrating Identity-Based Attribution methodology to sharpen measurement accuracy and chairing the monthly CPA forum with senior marketing stakeholders. Manage the tracking and reporting of critical marketing KPIs, translating quantitative results into clear, qualitative commentary that informs strategic decision-making. Drive the operationalization of Identity-Based Attribution across the organization, recalibrating existing forecasting models, reporting frameworks, and decision-making processes to reflect the new methodology. Govern key marketing process models within the enterprise architecture framework, including Campaign Performance Management and marketing strategy planning, while owning the official procedure documentation for investment allocation and KPI tracking. Deliver investment allocation management, CPA forum leadership, and KPI tracking as shared services for the Wealth Marketing organization, supporting Retail Bank, Citigold, and Mortgage segments. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards. Qualifications: 10 or more years of experience operating in complex, global environments with multiple senior stakeholders across finance, marketing, and analytics functions. Demonstrated experience building and managing comprehensive financial models for forecasting, budgeting, and variance analysis, with a strong background in FP&A or financial planning disciplines. Ability to define, track, and interpret marketing and business KPIs, and to translate financial data into clear, actionable insights for executive audiences. Experience leading and developing teams in a financial services or marketing operations setting, with a track record of accountability and delivery ownership. #J-18808-Ljbffr Citigroup Inc.