Lead and Sales Support Coordinator

Job Description

Job Description

EDCO’s Lead and Sales Support Coordinator serves as an important connection point between prospective customers and EDCO’s Sales team. The position provides a positive and professional first interaction with inbound leads generated through Marketing activities, completes timely follow-up, uses an established qualification process to understand customer needs, accurately documents information in the CRM, and routes qualified contacts to the appropriate Sales team member.

The coordinator is responsible for lead response, qualification, documentation, and routing through the point of sales handoff. After the handoff, the assigned Sales team member owns opportunity development, estimating or quoting, and ongoing customer follow-up. Marketing Communications retains responsibility for lead-nurture strategy, campaign execution, and content development.

This position is an excellent opportunity for someone who enjoys talking with people and is highly organized and detail-oriented. 

  Why Join the Team? 

• Following training period, optional hybrid work environment is possible.
• Competitive hourly pay
• Opportunities for advancement
• 3 Weeks PTO + Paid Holidays
• Up to 15% employer retirement contribution, annually
• Great benefits including Paid Parental Leave, Medical, Company HSA Contribution, Vision, Dental, and Company Paid Life Insurance

  Essential Duties & Responsibilities

  Lead Qualification and Management:

• Respond to inbound leads from EDCO’s website, tradeshows, and other lead-generation activities 
• Contact prospective customers by phone and provide a friendly, professional, and helpful first interaction with EDCO
• Follow an established qualification process to understand the prospect’s customer type, project needs, product interests, location, and readiness to engage with Sales
• Answer basic questions about EDCO and its products using established resources and training
• Accurately document conversations, customer information, and qualification details within EDCO’s CRM
• Route qualified leads to the appropriate Business Development Manager according to established routing guidelines
• Complete timely follow-up on inbound leads until qualification is complete or the lead is closed or routed; after handoff, the assigned Sales team member owns opportunity development and customer follow-up.
• Share appropriate lead contact information with Marketing Communications to support ongoing email communications and future lead-nurture programs
• Provide Marketing Communications with accurate lead-source, customer-interest, and frequently asked question data; Marketing Communications retains ownership of nurture strategy, campaign execution, and content development.
• Work with the Marketing Manager to incorporate feedback, document process changes, and drive continuous improvement in consistency and quality of lead qualification

Sales and Marketing Support

• Maintain assigned customer, project, and sales-support data systems, including accurate data entry within systems
• Support CRM data maintenance and help identify incomplete, inaccurate, or inconsistent information
• Assist with processing sales support requests, such as promotional merchandise and custom-cut sample requests as assigned
• Coordinate assigned administrative sales-support requests and route requests requiring product recommendations, technical guidance, estimating, quoting, or active opportunity management to the appropriate Sales or technical resource.
• Identify recurring questions, data issues, or process challenges and communicate observations to the Marketing Manager
• Track and report results for assigned lead activities, including response timeliness, contact and qualification status, routing accuracy, data completeness, and recurring lead themes, using measures established by the Marketing Manager.

Competencies & Qualifications

  Required:

• Minimum of 6 months-2 years of experience in a customer service, sales support, marketing support, inside sales, or related role
• Able to pass pre-employment drug screen and background check
• Strong computer skills (ability to learn CRM, Microsoft Office tools)
• Customer service skills
• Strong verbal communication skills and a high level of comfort speaking with prospective customers by phone throughout the workday
• Friendly, professional, and customer-focused communication style
• Strong attention to detail and commitment to accurate data entry
• Strong organizational and time-management skills, including the ability to independently manage follow-up activities and deadlines

  Preferred:

• Coursework, certificate, associate or bachelor’s degree in communications, marketing, business, or related field
• Previous experience communicating with customers by phone
• Experience using a CRM or other customer data management system
• Knowledge of building materials and/or the construction industry

Working Environment

• Ability to work both remotely and in a corporate office environment.
• Must be able to adapt to a changing and fast paced business conditions.
• Occasional travel to customers and tradeshows.

  About EDCO Products

Headquartered in Hopkins, Minnesota, EDCO Products Inc. is one of the largest privately held manufacturers of pre-finished exterior building materials in the United States. Named the 2018 Manufacturer of the Year by the Minnesota Manufacturing Alliance, EDCO designs and manufactures a full line of siding, roofing, soffit, and rainware products. It has established distributor partnerships across the United States and Canada.

For 80 years, EDCO continues to set the standard for quality, service, and innovation. Every employee contributes to our success. Know you will be challenged and rewarded – and success is shared because we’re in it together. EDCO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Learn more about us by visiting Glassdoor, Facebook, Twitter, Instagram, Pinterest, LinkedIn, or